How Taylor Swift Beat Apple

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To launch it’s new Apple Music streaming service, Apple recently offered a three-month trial to the public. Great idea. But Apple (who incidentially is worth about $729 billion) planned to not pay the artists for their music during the trial period, which means that Apple would essentially be having the artists themselves underwrite the promotion.  As many of you already know, Taylor Swift was the most vocal artist objecting to the idea, and her criticism was the strongest reason Apple finally backed down. How she did it is a great lesson in protesting anything you consider an injustice. Here’s what we can learn:

When You Confront an Adversary, Give Them a Way Out

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A few years ago, a friend discovered wrongdoing on the part of her boss – who happened to also be her brother.  She was perplexed about how to reveal the deceit, but eventually decided to act.  Her problem was she went way over the top, and exposed her brother in a very public and humiliating way.  Reacting in anger and being forced to retaliate, he ended up having her fired, and in the process, was able to sweep his wrongdoing under the rug.  So what could have been an important revelation that could have benefitted the company, as well as my friend, only ended up 

Nobody Cares About Your “Policy”

Talk to the hand

Kathleen and I are in Honolulu where I’m speaking at a international leadership event for the Salvation Army. If you know Kathleen, you know she can be rather direct sometimes. We decided to take a break today and go sit out by our hotel pool. It was hot, and when we got there, we noticed there were no umbrellas – except one. But it was closed. Kathleen went over to ask the pool manager if we could use it, and here’s the exchange: