The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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Video Notes for Missionaries

Don’t be clever with the camera. Make it work for you.

Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every

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Have We Started Demanding Christian Leaders Sign a Loyalty Oath?

For hundreds of years as missionaries took the gospel to the ends of the earth, depending on the culture they encountered, the Christian community allowed them enormous latitude into how they chose to present the message. For instance, when a missionary worked in a culture steeped in polygamy, he didn’t start by teaching what the Bible said about “one husband and one wife.” He knew the key to changing embedded cultural behavior wasn’t immediate confrontation; it was the sometimes long process of

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Why Aren’t We Taking The Digital Mission Field Seriously?

Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can

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The Influence Lab is Here!

You’re one of the first to see our new nonprofit initiative called “The Influence Lab.” As you scroll through the website, you’ll see what it’s about, but essentially, our goal is to radically re-think global missions in the digital age. The truth is, the vast mission effort is still based on a 200 year old model. But in an age where other countries send more missionaries to the US than the US sends out, our goal isn’t to send people from here, it’s to

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