How to Help Your Pastor or Ministry Leader Catch a Vision for the Media

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Whenever I visit local churches, most of the time I’m faced with a frustrated local media producer who’s at his or her wits end. They’re usually good producers, often with extensive experience, plus a real calling to use media to take the gospel to the culture. But in nearly every case, he or she is either burned out, upset, or ready to quit.  Ninety percent of the time, I get the same response – “The pastor just doesn’t have a vision for media – especially television.” It also comes in numerous other laments, such as “Every time I try something new, the pastor hates it.” Or the tried and true:

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Creativity Matters to Donors

Why Content is Still King

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I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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How To Deal With An Insecure Boss

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Early in my career, I had a string of insecure bosses.  Guys that would steal your ideas and take credit, criticize you in front of others, and do anything to make themselves look good.  So I learned survival techniques early on.  Perhaps that’s why 10 years ago this commentary by Jeanne Sahadi connected with me.  If you’re trapped in a situation with an insecure boss, this might help transform your outlook:

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My Rules for Attending Meetings

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I hate meetings. I really do. So if I have to attend a meeting, I want it to be productive. Over the years I’ve actually fired employees who couldn’t control themselves during meetings (I’ll explain later). So if you’re on my team and attending a client meeting, branding meeting, project meeting or any other kind of meeting with me, you have to know what I expect. Here’s a list of things I want my people to know during a meeting, and the list might be worth sharing with your team as well:

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Why Leaders Are Often The Last To Know

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When I consult with churches, ministries, or nonprofits, I’m often surprised – even shocked – how often the leader is the last to know what’s going on in the organization. Theoretically, vision trickles down from the top, but in reality, a great deal comes from the bottom up, and when that happens, a leader who isn’t in touch with the team, becomes the least influential person in the organization.  I recently read a quote from the late Andy Grove, former CEO of computer microchip maker Intel. He mentioned his surprising encounter with another company and the fact that the president of that company was the last to know about an important issue:

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Just Criticizing the Culture Won’t Change the Culture

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When it comes to engaging in public policy and challenging today’s culture, one of the least likely strategies is one built around criticism. The growing number of churches and ministries that are constantly “against something” has always been a disturbing trend. On a regular basis, I see an avalanche of direct mail campaigns and magazine articles by organizations upset about

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