Announcing Our New Book: The Way Back

How Christians Blew Our Credibility and How We Get It Back

I’m very proud to introduce my latest book, co-written with my long time friend Jonathan Bock: “The Way Back: How Christians Blew Our Credibility and How We Get it Back.” Our first review has been in Publishers Weekly, the bible of the publishing industry, and we couldn’t have asked for a better opinion. It will be available


Why Your Church Needs More Than a Communications or Media Director

In my experience most church leaders believe that hiring a creative communication or media director is all they need to worry about. Our consulting and coaching team at Cooke Pictures knows that creativity matters, and someone familiar with the process of communicating a church or ministry’s message is critical. However, we also know that something even more important is


What To Do When You Receive Unwanted Sexual or Provocative Messages from Admirers

Leaders: What You Do Today Could Save Your Reputation Tomorrow

You don’t have to be a leader for long before you start receiving unwanted emails, text messages, or phone calls from “admirers.” While some may be innocent, it’s difficult to tell at the start, and for the sake of your reputation and integrity, I recommend you take no chances. In our team’s work helping churches, ministries, and nonprofits tell their story, I’ve seen leaders who have stepped down or been fired because of this issue, so please take it seriously. Remember that email isn’t private. In a


On Thanksgiving Weekend: A Few Random Thoughts About Church

My father was a pastor, so I’ve been involved behind the scenes at church as long as I can remember. As an adult, I’ve been privileged to coach and consult hundreds of pastors on how to communicate their message more effectively – particularly when it comes to media. So as we come to the Thanksgiving weekend, I thought I’d just toss out a few thoughts about church today. Feel free to disagree or add some of your own:


Is Your Church Creating Walls or Open Doors?

Our media and communications team at Cooke Pictures regularly works with churches and ministry organizations across the country, helping them communicate their message more effectively. In the process, we’ve discovered one of the biggest challenges pastors face: spending so much time focusing on new guests that they don’t realize they actually have a revolving door. In other words, people already there aren’t sticking around for long. Some pastors ask me, “How can I help close our back door?” So I asked our Lead Strategist at Cooke Pictures, Dawn Nicole Baldwin that very question. She’s spent her career helping churches communicate their mission more effectively, and has learned a thing or two about helping people go deeper. Here’s Dawn’s advice: