Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Are People Honoring You, Or Who You Represent?

Why It's Important To Know The Difference

A few years ago, I noticed something really interesting at a major Christian ministry.  It was a very respected organization, and the founder/leader was widely admired and had enormous integrity.  As a result of the leader’s long track record of excellence and earned respect, several of his executives in the organization (as his representatives,) were treated very respectfully by outsiders. So respectfully in fact, that their pride started getting them confused.  Some of them lost sight that the reason for all that respect was the founder, not them. But ego being what it is,

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My Most Popular Blog Posts of 2016

It’s always interesting to see what I’ve written during the year that resonates with the widest audience. So looking back, here are the most popular posts I’ve written during 2016. There’s a few things for everyone, including some that would help your team, and some that would help you. Take a look, and see if there’s anything you may have missed – or might be worth reading again. And as always, feel free to leave your comments:

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Yes Christian Leaders: Radio Still Matters

In a world that’s gone Internet crazy it’s easy to convince churches and ministries about the importance of only using web strategies or social media as evangelism tools. After all, with more than 1.79 billon active users, by population, Facebook is now the largest country in the world, which means it’s time to start sending online missionaries and planting churches in that country. Online evangelism is an easy sell to a new generation of pastors and leaders who have been posting their lives online since childhood. But lost in the Internet frenzy is the power of traditional media – particularly radio.

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Leadership Lessons I’ve Learned from The Salvation Army’s Jim Knaggs

My friend Jim Knaggs is retiring from a long leadership career in The Salvation Army. He finishes his work as the Commissioner for the Western Territory of the United States, and certainly as one of the most respected leaders in this remarkable global organization. I’ve had the opportunity to work with Jim for the last few years as we created The Salvation Army Vision Network – the first “digital street corner” for an organization that was founded by

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The Next Generation’s Perception of Church

I had the opportunity this year to speak at a leadership event at Ivy Church in Manchester, England. The pastor is Anthony Delaney, who’s done a brilliant job building a multi-site church in a city that’s experiencing enormous growth in business, media, and education. As a result, Ivy has a great number of Millennial members and it’s making an enormous impact. Keep in mind this is during a time when many established churches are shrinking – so much so that many denominations such as the Methodists and Church of England are looking for ways to partner and sometimes even

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