How To Deal With Online Church Trolls


I’ve consulted with hundreds of churches over the years, and sadly, there’s one common enemy some of the most effective churches in America share – online trolls.  In these cases, at least one disgruntled ex-church member has decided to launch a Facebook page, Twitter feed, and in some cases a blog with the express purpose of criticizing the church. There are many reasons: some were offended by the pastor, others don’t like the church’s teaching, a few feel they were taken advantage of, and still others are convinced they’ve uncovered secret

5 Things I Learned from the Bomb Squad Conference


Last week I had the incredible opportunity to speak into the lives of forty top Salvation Army leaders from their Eastern Territory. We talked about engaging culture in today’s digital age, developing great teams, and becoming more effective influencers. It was a terrific time. But during our sessions, we were next door to a law enforcement conference focused on men and women from bomb squads across the country. During the breaks, I had the chance to talk to a few, and learned some ideas that all of us could use in our own leadership:

The One Thing You Should Never Do in a PR Crisis


Every organization – particularly nonprofits and religious organizations – should be ready for a public relations crisis, but sadly, very few actually are ready when it happens.  In today’s digital world, there are many more opportunities for mistakes, moral compromises, and financial wrongdoing.  This earlier post is a great conversation about what to do during a organizational crisis, but if – and when – something disastrous happens at your church, ministry, or nonprofit, there’s absolutely one thing you should never do:

There Is No Formula For Success, But….


Whenever a book, seminar, or speaker pitches you on a “success formula,” walk away. There is no proven formula for success, because if there was, everyone would be following it. Success happens in different ways to different people and it’s nearly impossible to forecast. But you can have the elements in place to make success worth betting on. Remember – life isn’t fair, and there’s no guarantee about anything. But if you can get these 5 elements in place, then you open the door to the possibility of the miraculous:

The Reason I’m Never Cynical

2015-02-05 09.48.01

A lot of people ask me why I’m not cynical when it comes to the Church and Christian media. After all, I’ve seen a lot of wacky stuff out there. Over the years, Christian leaders have committed adultery, embezzled money, misused donors, and lived like kings. Christian media professionals have created really ridiculous TV programs and movies. And yet, here I am, still committed to

Your Boss Won’t Listen? Then Quietly Make Changes On Your Own


I met someone recently who heard me speak at an international conference a few years ago. She was managing the local office for a major American media ministry in that country. She told me that after hearing me speak at the original conference, she was excited to go back and start using the ideas I shared, but when she talked to her boss, he

Why Can’t Churches and Other Christian Organizations Work Together?

Dollarphotoclub_80847296 (Small)

I’m in South Africa speaking at the African Christian Media Conference, and one of the biggest questions leaders in this country face is how to partner to make a greater impact in the culture. Getting churches, ministries, nonprofits and similar organizations to join together to launch a nationwide campaign – particularly in the media – is a challenge everywhere. But that challenge isn’t new. The Bible charts the story of leaders like Moses, David, Paul, and even Jesus struggling to unite the people of their time. After all, one of the last

What Kind of Media Director Does Your Church or Ministry Need?

Hillsong Church--unbelievably awesome!

Most pastors, evangelists, and ministry leaders have a vision for media, but aren’t sure how to make that vision happen. The key to success is hiring the right person to create, shape, and lead your media outreach. In most cases where an organization is floundering, it’s because they’ve hired the wrong leader, who’s incapable of building an outreach to match the leader’s vision. To keep that from happening in your ministry, use this simple guide to help you find the right person at the right experience and salary level to make your media ministry a success:

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First


At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: