Five Church Outreach Ideas for Cinco de Mayo

It's Time to Get Serious About Reaching the Spanish Speaking Community

The annual Mexican Cinco de Mayo celebration could be a great opportunity to draw the attention of the Hispanic community to the Gospel. So I asked my friend Ivan Leon, Founder & Chief Strategist of the Kerux Group who develops trend analysis, cultural insights, and best practices for reaching the Hispanic audience to share some ideas for how churches can reach this growing community:

READ MORE » |

Flash Marketing – How New Restaurants (and Churches) Get Noticed

I was speaking at a pastor’s conference recently and a pastor from Miami had a great question: “How do certain trendy restaurants open up and become what seems to be an instant success? Almost immediately, celebrities are standing in line to get in the door. How do they do that?” He wondered if the same techniques could be applied to a local church plant. In other words, how could we accelerate awareness for a new church or location? So I asked some experts in marketing to check their response. Their answers were wide ranging and interesting. Here’s what they had to say, and then I’ll give you a few thoughts at the end:

READ MORE » |

Leaders: What You Should Know About Your Team

Whenever I consult with a church, ministry, or nonprofit, I always begin by looking closely at the team. The employees are the ones that make an organization work, so learning as much as we can about them is critical – and I’m often surprised at how little pastors and other leaders actually know about the personal side of their team. If you’re not taking the time to know your people well, you’re shortchanging your vision. Having studied teams over the years, here’s a starting list of issues leaders need to know about their teams:

READ MORE » |

Will Livestreaming a Worship Service Hurt a Church’s Attendance?

Today, hundreds (probably thousands) of churches today are livestreaming their Sunday services. But in spite of those numbers, there’s still a significant number of pastors worried it will give their members a reason to stay home instead of show up at church. I’ve searched for empirical data on live streaming and its impact on church attendance, and I can’t find any (if you know any studies, please let us know.) But at our media consulting company, Cooke Pictures, we’ve helped numerous churches livestream their services and in every case, it’s been a positive experience. As I’ve shown in other posts,

READ MORE » |

United Airlines and the Firestorm of Social Media

Is Your Organization Ready for Online Criticism?

For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:

READ MORE » |

Disasters Rarely Happen Because of One Big Mistake

It's Usually the Trail of Little Ones...

When problems happen, we often look back for one big mistake – one poor decision as the culprit.  But the truth is, most problems don’t happen because of a big mistake, more often it’s a trail of small ones.  A few years ago, theatrical producer Peter Schneider, writing about all the problems the Broadway production of “Spiderman” experienced, quoted writer Jon Krakauer on the subject of big disasters:

READ MORE » |