Do Donors Prefer Email or Snail Mail?

The answer will surprise you...

Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study reveals that very few completely reject one form or the other. The study, of 1,000 American charitable donors shows that very few donors consistently see e-mail or direct mail as a better way for non-profit organizations to communicate with them. The Donor Mindset Study, conducted jointly by Grey Matter Research (Phoenix, AZ) and Opinions 4 Good (Op4G, Portsmouth, NH), asked donors to compare the two methods of communication from organizations they already support on six different factors. Which method is:

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Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

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Why Being is More Important Than Doing

You Should Worry Less About What You Do, and More About Who You Are

In the Christian community, the last generation of leaders has often been called the “builder generation.” These were men and women who accomplished great things – including founding universities, launching massive media networks, and building ministries with a global outreach. They were great “doers.” The problem was, far too often they

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Let’s Turn Empty Department Stores into Churches

During the last recession, I wrote a blog post suggesting that pastors needing a building should look at bankrupt car dealerships. During that time, car dealers were going under across the country, and many were leaving modern buildings, excellent parking, and large interior spaces that would make great sanctuaries. Since that time, a number of pastors took me up on the idea and today in many cities you can find

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Leaders: One Big Decision You Need to Get Right

When it comes to pastors, as well as ministry and nonprofit leaders, there are hundreds of choices on your radar. In fact, leadership in many ways is about making the right decisions at the right time: short range, long range, strategy, vision – the list goes on. However, there’s one decision that is far more important than most ministry leaders realize:

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Why Seniors Are More Tech Savvy Than You Think

One of the most common arguments against introducing contemporary design and new technology into churches, ministries and nonprofits is what I call “The Senior Myth.” That’s the idea that seniors aren’t tech savvy, don’t like contemporary music or design, and generally aren’t interested in current culture. And since they are the biggest donors and supporters of many of these organizations, we don’t want to rock the boat by

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