The Power of Staying in a Difficult Situation

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In the worlds of business, nonprofit, church, and universities there are plenty difficult and frankly terrible places to be. I know people working in situations where they are regularly threatened, criticized, belittled, and ignored. In my experience, it’s not so much about physical violence, but incredibly poor leaders who have no clue how to inspire their team. As a result,

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How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit

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One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:

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The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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How to Make Leadership Succession Work

A Personal View

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Back in my college days, I lived across the hall from Larry Stockstill, who would eventually become pastor of Bethany Church in Baton Rouge, Louisiana. Back in the day, he led worship on campus, but he was also one of the stars on our intramural football and basketball teams! Needless to say, he’s always been a fascinating leader. But one of his greatest accomplishments is

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Four Important Keys to Successful Fundraising Videos

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Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Leadership Guest Post: Who’s Holding Your Ladder?

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Today I’ve asked leadership expert Sam Chand to give us one of the most important principles he’s ever learned about leadership.  Sam’s one of the most respected consultants and coaches in the world, and I’m always interested in any insights he has about leadership.  Here’s Sam’s answer to my question:

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