The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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How to Make Leadership Succession Work

A Personal View

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Back in my college days, I lived across the hall from Larry Stockstill, who would eventually become pastor of Bethany Church in Baton Rouge, Louisiana. Back in the day, he led worship on campus, but he was also one of the stars on our intramural football and basketball teams! Needless to say, he’s always been a fascinating leader. But one of his greatest accomplishments is

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Four Important Keys to Successful Fundraising Videos

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Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Leadership Guest Post: Who’s Holding Your Ladder?

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Today I’ve asked leadership expert Sam Chand to give us one of the most important principles he’s ever learned about leadership.  Sam’s one of the most respected consultants and coaches in the world, and I’m always interested in any insights he has about leadership.  Here’s Sam’s answer to my question:

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The Donner Party and How to Deal With A Crisis

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One of my favorite places in the world is Donner Lake, California. Less than 10 miles from the much larger Lake Tahoe, it’s the location where the famous Donner Party – a group of California-bound settlers – were snowbound in the Sierra Nevada Mountains during the winter of 1846–1847. It was a record snowfall, and survival became so perilous, some of the travelers resorted to cannibalism. They had arrived at the Donner Lake area just before the winter snowfall became heavy and the group debated

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How to Lead During Times of Chaos

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There’s lots of media talk about the British government being in “chaos” as a result of the “Brexit” vote. There’s a lot of exaggeration there – after all, the media is about sensationalism, since that’s what sells newspapers and media advertising. But there’s no question that many companies, churches, and nonprofit organizations experience times of chaos, and many times over the years, I’ve been asked to

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Your Most Important Lesson in Church Communication

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I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

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