Your Social Media Profile Is More Important Than You Think

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When it comes to a “profile” or “bio” on social media, most people just have fun with it. That’s OK, but if you want to be an influencer, get noticed, or grow your followers, a more creative and strategic profile can give you a big boost.  Here’s the three most important areas most people need to fix:

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Distractions Are Killing Your Creativity

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Here’s the facts:  A University of California, Irvine study revealed that employees working in open-plan offices (cubicles or around big tables) were interrupted 63% of their time at work. (63%!)  Employees with offices were interrupted 49% of the time. After each interruption, it took 25 minutes for the cubicle employees and 26 minutes for the office employees to get back on track. However, typically, employees turned to 2.26 OTHER tasks before getting back to the original task from which they had been interrupted. Which means,

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How To Successfully Direct Child Actors

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Working with kids is one of the great challenges for beginning film and TV directors. After all, W.C. Fields said, “Never work with children or animals.” They’re both unpredictable and take real focus and skill. So I asked my friend Rafael Barreiro, a director and producer who’s worked internationally, and now teaches at the university level to give us some basic advice for novice directors. Here’s his thoughts:

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How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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The Power of Public Relations

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A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

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Why You Should Be Using Google Alerts

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If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:

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