Why Your Organization Needs A Spokesperson

Dollarphotoclub_51638517

Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with a crisis or disaster, but my advice is to always be ready. The question isn’t “if” a crisis will happen, but “when.” Even if you’re involved in assisting after natural disasters you’ll encounter the media on many levels, so it’s always good to put your best foot forward. So what makes a good spokesperson? Here’s what you need to consider:

Five Steps To Overcoming the “Jolts” of Life

Jolt tight shot

When disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to

Editing Matters to Everyone – Not Just Filmmakers

Dollarphotoclub_62862910

Just a tidbit:  Since 1981, movies that have won the Academy Award for Best Picture often also won the award for Best Editing.  No matter how well a scene is shot, acted, or directed; without editing, it won’t amount to much. Editing determines the rhythm and pacing of a scene. How music will engage the story. The impact of a particular line of dialogue. It keeps a scene moving. The truth is,

The 5 Keys To A Successful Relationship with a Creative Consultant or Vendor

CLI_065_7-1200x800

I am often a “vendor.” That means our company, Cooke Pictures is hired by churches, ministry organizations, and nonprofits to consult with them on issues related to creativity, media, and engaging their communities. We advise them on a wide range of issues, from video and short film production, social media, book publishing, the Internet and more. Essentially we help organizations

How To Write Your Personal Biography For A Website, Resume, or Conference

IMG_0432

During your career, you’ll have plenty of opportunities to write a biography about yourself for websites, social media, conference programs, membership in professional organizations and more. The problem is, too many people seize that moment to pontificate about themselves as if they’d won an Academy Award or Nobel Prize. But writing an effective bio can do more than just tout your accomplishments – it can really serve to advance your ideas and message. Now’s a good time to re-think your bio, and here’s a handful of important principles to keep in mind:

Why You Should Attend “The Process” Summit on How Movies Are Really Made

NRB-2011-Nominees-Blog-Image

At the National Religious Broadcasters Conference in Nashville, I’ll be hosting a 2 hour special event called: “The Process: Advice from Hollywood about Getting Your Project Produced.” It will be held at the Gaylord Opryland Hotel in Nashville on Monday February 23rd from 12:00 PM – 2:00 PM. The summit will be a

Welcome To The Christian Attack Culture

punch

There’s no question that the Internet has brought Christianity many wonderful things. Today we have online education available to virtually everyone, social media that encourages people to support great causes, and online communication tools that allow us to connect from the four corners of the earth. But it’s also created something I believe is tearing at the very fabric of our faith. It’s created