Video Notes for Missionaries

Don’t be clever with the camera. Make it work for you.

Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every

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Producer DeVon Franklin and the Ability to Read a Room

My friend DeVon Franklin was the Senior Vice President of Columbia Tristar Pictures in Hollywood, and then launched his own movie production company.  If you haven’t read his book “Produced by Faith” then I highly recommend it. I recently asked him his opinion of the single most important skill it takes to reach the top in the entertainment and media industry. His answer?

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New Media’s New Passion for Old Television

Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:

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Fake News On Social Media Can Destroy Your Reputation

It was reported a few years ago that a Twitter post by Bank of America’s CEO Ken Lewis was asking for recommendations of a good prostitute in Salt Lake City.  The only problem?  It was a fake Ken Lewis Twitter account set up by someone trying to damage his reputation.  Anyone can be hurt by this “social media identity theft” – especially if you’re a

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How to Get Your Movie or TV Series on Netflix

Sometime last year, word started floating around that Netflix was accepting not just Christian movies, but Christian TV programs as well. Since then I’ve been deluged with Christian media organizations asking how to get their programming on the network. So I asked my friend Chris Bueno, CEO of Ocean Avenue Entertainment, a full service home video distributor for the inside story. Here’s what Chris had to say:

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Leaders: Why Eliminating Your Communications Team Is A Mistake

On Friday I received another email from a friend who was let go from a major nonprofit organization who had slashed their communication department. I had to put that email in the growing folder I’d received over the last year from others in similar situations. It seems that whenever a church, ministry, or nonprofit gets into financial difficulty, the first department to eliminate is communications. After all, do we really need that social media person or the video people? Surely we can trim our web staff, right? 

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How to Pitch Your Ideas Successfully

The Key to Making Your Dream Happen

How can you make your dream their dream?  It’s a great question if you’re a creative person. In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business – or life. Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors, or whatever, your ability to inspire others to your way of thinking is critical. So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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