Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...

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A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,

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3 Rookie Mistakes Media Production Companies Make

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People have peculiar ideas about launching start ups. Before the Internet, I knew an inexperienced producer who was convinced that to be taken seriously, he had to deliver everything important (scripts, contracts, etc) via Federal Express. It didn’t take long to run up a $250,000 Fed-Ex bill and he eventually declared bankruptcy. Others have equally unproductive ideas about launching projects. So if you’re an investor in a media production company, or a major donor in a nonprofit media effort, here’s 3 of the biggest red flags you should be looking for:

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Why Your Last Meeting Went Bad

Here's a List of Symptoms You Can Fix

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I attend a lot of meetings, and although 90% of them are unnecessary, I realize the remaining few can be incredibly important. Pitching an idea, making a presentation, networking, coaching, leading a team, getting project updates and more, usually need meetings in order to happen. But in far too many cases, most of us would admit to massive meeting failure. You don’t get that important job, your creative idea is turned down, you’re outvoted, or

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Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Why You Should Tell Your Story With Short Videos

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There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:

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Creative Lesson: Don’t Be Afraid to Toss Away Great Ideas

Once It Works, It May Be Time To Move On...

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I was reading the Samson story the other day from Judges 15:14-17:  “As he approached Lehi, the Philistines came toward him shouting. The Spirit of the LORD came upon him in power. The ropes on his arms became like charred flax, and the bindings dropped from his hands. Finding a fresh jawbone of a donkey, he grabbed it and struck down a thousand men.  Then Samson said,

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How to Pitch Your Ideas Successfully

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How can you make your dream their dream?  It’s a great question if you’re a creative person.  In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business.   Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors,  or whatever, your ability to inspire others to your way of thinking is important.  So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:

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