Subscription Based Video On Demand Users: The New Media Pioneers

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“SVOD” is the relatively new term when it comes to media. It means “subscription-based video on-demand.” As a recent Nielsen Report says, “Over 40% of U.S. homes had access to an SVOD service as of November 2014, and 13% of homes boasted multiple streaming services. Homes with subscription streaming services have both a

Are Creative People More Easily Distracted Than Everyone Else?

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Over the last year, more and more books are being published that deal with how creative people handle the distractions of modern living in a hi-tech age. Maria Popova over at Brain Pickings recently reviewed the book “The Creative Brain: The Science of Genius” by neuroscientist Nancy Andreasen. Toward the end of the review she mentions the relationship between creative people and distraction:

Five Ways To Score A Meeting With Someone Important

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We all want to get advice, pitch our ideas, ask for a job, or otherwise meet someone we admire. But chances are, that person is out of your orbit. So what are the secrets to scoring that important meeting? While everyone is different, and there are no guarantees, here’s five techniques that should help you make the connections you need:

Creatives: Do You Struggle With The Question: “So, What Do YOU Do?”

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At parties or other social events you get the question all the time:  “So, what do YOU do?”  If you’re an struggling actor, producer, director, or other media professional, it’s an awkward moment.  Even after decades of making TV programs, documentary films, online media, and consulting with large organizations, it’s still tough for me.  It’s called “Status Anxiety.”  It comes from discomfort or fear when a person is in a social interaction that involves being judged or evaluated by others.  If you’ve struggled in your career, and have trouble with the “So what do YOU do?” question, you need to watch this video:

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

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At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation:

Why Your Organization Needs A Spokesperson

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Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with a crisis or disaster, but my advice is to always be ready. The question isn’t “if” a crisis will happen, but “when.” Even if you’re involved in assisting after natural disasters you’ll encounter the media on many levels, so it’s always good to put your best foot forward. So what makes a good spokesperson? Here’s what you need to consider:

Five Steps To Overcoming the “Jolts” of Life

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When disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to

Editing Matters to Everyone – Not Just Filmmakers

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Just a tidbit:  Since 1981, movies that have won the Academy Award for Best Picture often also won the award for Best Editing.  No matter how well a scene is shot, acted, or directed; without editing, it won’t amount to much. Editing determines the rhythm and pacing of a scene. How music will engage the story. The impact of a particular line of dialogue. It keeps a scene moving. The truth is,

The 5 Keys To A Successful Relationship with a Creative Consultant or Vendor

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I am often a “vendor.” That means our company, Cooke Pictures is hired by churches, ministry organizations, and nonprofits to consult with them on issues related to creativity, media, and engaging their communities. We advise them on a wide range of issues, from video and short film production, social media, book publishing, the Internet and more. Essentially we help organizations