How To Successfully Direct Child Actors

AdobeStock_57768570 small

Working with kids is one of the great challenges for beginning film and TV directors. After all, W.C. Fields said, “Never work with children or animals.” They’re both unpredictable and take real focus and skill. So I asked my friend Rafael Barreiro, a director and producer who’s worked internationally, and now teaches at the university level to give us some basic advice for novice directors. Here’s his thoughts:

READ MORE » |

How to be a Break-Out Success on Religious TV

AdobeStock_81816885 - Small

OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

READ MORE » |

The Power of Public Relations

AdobeStock_74367701 -2

A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

Comments (1) |

Why You Should Be Using Google Alerts

maxresdefault-1

If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:

READ MORE » |

Want More Online Viewers? Make It Shorter

Dollarphotoclub_66825233

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts.  Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online.  However, when it comes to people actually viewing it, it’s an

READ MORE » |

The Truth About Journalists

Confessions of a Former Reporter

Dollarphotoclub_50308469

Today I found some notes from an old article in Public Relations Tactics that I thought worth posting.  In today’s world, where journalism seems to have lost it’s compass, and it’s more like marketing that actual reporting, we all wonder how journalists look at the world.  Here’s some interesting insight to keep in mind – especially if you get a call from a reporter.  According to the author, here’s the true and false of that world:

READ MORE » |