Some Distractions Can Actually Help You Be More Creative

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Today, the world is filled with distractions. Email and social media are two of the biggest culprits that rob creative people of focused concentration. There’s also listening to music, watching TV, or allowing people to interrupt your work. I’ve written plenty on this blog about how to avoid distractions, but to be fair, I need to mention that certain distractions can actually help creativity. The fact is,

The 10 Keys To Shooting A Great Video Interview

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Some marketing experts are calling this year “The Year of Online Video.” It’s becoming one of the most popular and effective ways to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key to many successful video presentations, but most video interviews are boring, without emotion, and pointless. Here’s 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers:

What We Encountered At Jerusalem’s Wailing Wall

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For the last 10 days, we’ve been filming around Israel for The Museum of the Bible in Washington, DC. We’ve interviewed archeologists, researchers, antiquities dealers, and filmed artifacts that date back to Abraham. We’ve also been to the most remote archeological sites, as well as deep into the Palestinian territory to film the remaining community of Samaritans. But no matter how far back into history we go, how deep into the desert, how remote the location, or out of contact the people, we can’t get away from

Ten Things To Remember Your First Day on a Film Shoot

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After decades working in the industry, I’m still amazed at the clueless production assistants that manage to get hired on video and film productions. No matter how low you are on the food chain, you’re there for a reason, and people are watching.  So to make sure your first day isn’t your last day, and with a hat-tip to DP and Director Brad Knull, here’s 10 things you should never forget:

Subscription Based Video On Demand Users: The New Media Pioneers

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“SVOD” is the relatively new term when it comes to media. It means “subscription-based video on-demand.” As a recent Nielsen Report says, “Over 40% of U.S. homes had access to an SVOD service as of November 2014, and 13% of homes boasted multiple streaming services. Homes with subscription streaming services have both a

Are Creative People More Easily Distracted Than Everyone Else?

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Over the last year, more and more books are being published that deal with how creative people handle the distractions of modern living in a hi-tech age. Maria Popova over at Brain Pickings recently reviewed the book “The Creative Brain: The Science of Genius” by neuroscientist Nancy Andreasen. Toward the end of the review she mentions the relationship between creative people and distraction:

Five Ways To Score A Meeting With Someone Important

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We all want to get advice, pitch our ideas, ask for a job, or otherwise meet someone we admire. But chances are, that person is out of your orbit. So what are the secrets to scoring that important meeting? While everyone is different, and there are no guarantees, here’s five techniques that should help you make the connections you need:

Creatives: Do You Struggle With The Question: “So, What Do YOU Do?”

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At parties or other social events you get the question all the time:  “So, what do YOU do?”  If you’re an struggling actor, producer, director, or other media professional, it’s an awkward moment.  Even after decades of making TV programs, documentary films, online media, and consulting with large organizations, it’s still tough for me.  It’s called “Status Anxiety.”  It comes from discomfort or fear when a person is in a social interaction that involves being judged or evaluated by others.  If you’ve struggled in your career, and have trouble with the “So what do YOU do?” question, you need to watch this video:

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

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At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: