Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Why You Should Tell Your Story With Short Videos

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There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:

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Creative Lesson: Don’t Be Afraid to Toss Away Great Ideas

Once It Works, It May Be Time To Move On...

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I was reading the Samson story the other day from Judges 15:14-17:  “As he approached Lehi, the Philistines came toward him shouting. The Spirit of the LORD came upon him in power. The ropes on his arms became like charred flax, and the bindings dropped from his hands. Finding a fresh jawbone of a donkey, he grabbed it and struck down a thousand men.  Then Samson said,

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How to Pitch Your Ideas Successfully

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How can you make your dream their dream?  It’s a great question if you’re a creative person.  In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business.   Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors,  or whatever, your ability to inspire others to your way of thinking is important.  So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:

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Your Most Important Lesson in Church Communication

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I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

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How to Help Your Pastor or Ministry Leader Catch a Vision for the Media

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Whenever I visit local churches, most of the time I’m faced with a frustrated local media producer who’s at his or her wits end. They’re usually good producers, often with extensive experience, plus a real calling to use media to take the gospel to the culture. But in nearly every case, he or she is either burned out, upset, or ready to quit.  Ninety percent of the time, I get the same response – “The pastor just doesn’t have a vision for media – especially television.” It also comes in numerous other laments, such as “Every time I try something new, the pastor hates it.” Or the tried and true:

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Why Identity Politics is Killing Our Culture

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The world is convulsing with the debate about “identity politics” – so much so that it’s tearing the very fabric of our nation. It’s a complex issue so I’ll stick to a single aspect that impacts the greater culture: The desire to gravitate only to people identical to us. On many college campuses, people gather around their

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