The President of Fox News, Roger Ailes, calls today’s culture a “headline society.” We now live on short, direct, and to the point soundbites. Certainly it’s not the way we’d like it to be, but the truth is, if you’re a professional communicator, giving a presentation, making a speech, or writing copy for advertising, websites, or other media, you need to think
When I wrote my book “Branding Faith” in 2008, the word “branding” had hardly been uttered inside a church or other Christian organization. In fact, the amount of criticism I endured just trying to start the conversation was enormous. People just didn’t want to believe the power of perception or identity and the role it played in getting people to listen to your message, buy your product, or donate to your cause. But since that time, things have changed, and
Recently, Variety Magazine reported that for audiences 8-18, streaming TV is the favorite entertainment delivery option. Even more than video games, young people today are watching streaming video. However (and this is a big however) watching LIVE TV is still what they spend the most time doing. Here’s the breakdown of viewing habits:
Hollywood’s Variety Magazine reports that the most influential celebrities for teenagers are now YouTube stars. In fact, when it comes to their “Q” score, YouTube stars have far more impact on teenagers than major names like Taylor Swift or Johnny Depp. In the Variety list, the only mainstream TV, music, or movie stars to crack the top ten were Bruno Mars and Taylor Swift. And the top six positions?
Many people were shocked when I shared the discovery of why Planned Parenthood’s atrocities recently revealed in undercover interviews have gotten little (if any) notice in the media. Most didn’t realize just how sophisticated their strategy is for silencing their critics and generating positive PR. But now, World Magazine reports that there’s more. James Bruce writes in World that
No matter how many expose’ videos are produced showing Planned Parenthood employees and leaders detailing the horrifying business of dismembering unborn children, selling off body parts, or even harvesting the brain from a baby boy who’s heart was still beating, the mainstream media simply doesn’t cover the issue. From major broadcast networks, to online platforms, to newspapers, there has been virtual radio silence. Well, recently we discovered why:
I recently had lunch with my friend Rodney Johnson, who’s a top real estate agent in Los Angeles, specializing in multi-million dollar homes. As the broker/co-owner of a large real estate firm in the uber-competitive LA residential market, he’s learned over 28+ years how to find clients using virtually every legitimate means possible. That includes door knocking, cold calling, door hangers, and direct mail. For the last four years, he’s gained listings in multi-million dollar communities through unique direct mail pieces. Plus, his church – Freedom Church — was doing the same thing to grow their congregation. So I asked him to give us his secrets for making an impact with local direct mail. Here’s what he said:
What do you do after your national spokesperson (or CEO or pastor) has been arrested? (Worse – for being a pedophile.) That’s what Subway’s leadership is asking this week after the news that Jared Fogle, the former Subway spokesman, plead guilty to possession of child pornography. The federal charges state that he repeatedly paid to engage in sexually explicit acts with children and that he received and distributed child pornography. The documents also say that Fogle, 37, used Web sites for commercial sex and traveled extensively to engage in sexual acts with minors from 2007 until June 2015. So the question becomes
You may not know that before he was President of Fox News and Chairman of Fox Television Stations Group, Roger Ailes ran a corporate communications firm. He advised presidents like Ronald Reagan, celebrities, and major corporate CEO’s. In his book “You Are The Message” he lists the 10 most common communication problems that apply to speakers, executives, and leaders of all kinds. Here’s the list, because it’s worth thinking about. Which of these do you have the most difficulty?
Steve Jobs said it very well: “Design is not just what it looks like and feels like. Design is how it works.” If you’ve ever doubted the ability of great design to change things, then watch this interview with Nike designer Tobie Hatfield about how a new shoe idea solved a problem. After viewing, you’ll realize that creative design may not change the world, but it can change someone’s world: