How can you make your dream their dream? It’s a great question if you’re a creative person. In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business – or life. Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors, or whatever, your ability to inspire others to your way of thinking is critical. So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:
At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV. It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well. In that case, what we call a “re-brand” or “brand refresh” might be in order. But don’t just leap off the branding cliff or hire a costly agency. Before you do anything drastic, start with these five questions. They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:
It’s always interesting to see what I’ve written during the year that resonates with the widest audience. So looking back, here are the most popular posts I’ve written during 2016. There’s a few things for everyone, including some that would help your team, and some that would help you. Take a look, and see if there’s anything you may have missed – or might be worth reading again. And as always, feel free to leave your comments:
One of the biggest surprises of the last couple of years has been the explosive popularity of YouTube stars. As first reported in Variety Magazine in July, 2015: “YouTube stars have tightened their already impressive grip on U.S. teens since last year, demonstrating more influence than ever even when compared with mainstream household names including Taylor Swift and Johnny Depp.” Q Scores are essentially
Whenever I’m interviewed in magazines or on radio, the interviewer eventually gets around to the question: “What advice would you give a young Christian for coming to Hollywood?” Well if you’ve ever wondered about that question, here’s my advice:
One of the areas where the online world continues to grow is pornography. But as younger viewers are seeing more and more explicit and violent images, new research may finally make young men re-think their habits. Today, men under the age of 40 account for 25% of all erectile dysfunction patients – and the number is rising. It’s becoming more and more clear that
I’m not sure we’re fully comprehending the need some people feel to perform well on social media. I was upgraded on a flight from Dallas to Los Angeles the other day and sat next to a twenty-something woman who literally spent the entire flight taking selfies. She must have snapped off 150 or more shots of herself. She was next to the window, so she experimented with the shade for lighting, fussed with her hair, checked different heights for the camera. Three and half hours of this. For many people of all ages,
In a world that’s gone Internet crazy it’s easy to convince churches and ministries about the importance of only using web strategies or social media as evangelism tools. After all, with more than 1.79 billon active users, by population, Facebook is now the largest country in the world, which means it’s time to start sending online missionaries and planting churches in that country. Online evangelism is an easy sell to a new generation of pastors and leaders who have been posting their lives online since childhood. But lost in the Internet frenzy is the power of traditional media – particularly radio.