How to be a Break-Out Success on Religious TV

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OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through the clutter and get the audience’s attention? Better yet, how do you get them to respond? I don’t have all the answers, and I’d love for you to respond, but here’s my two cents. And by the way,

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The Power of Public Relations

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A lot of pastors and ministry leaders ask me about Public Relations – does a church, ministry, or non-profit need it? They’re also concerned about getting positive news coverage, or eventually landing a big platform like CNN, Fox News, or The Today Show.  Back in 2006, the New York Times did an in-depth story on A. Larry Ross – who’s handled public relations for major ministries all the way back to Billy Graham. If you’re a ministry leader and have questions about the value of positive public relations, it’s worth a read…

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Why You Should Be Using Google Alerts

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If you’re not using Google Alerts, you’re making a big mistake. It’s not about being ego-driven, it’s about knowing what’s being said online about you, issues you deal with, or aspects of who you are. It’s almost like a free, personal PR service.  It’s easy to set up, and this is the place to start. Here’s the secrets to making them work for you:

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Want More Online Viewers? Make It Shorter

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I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts.  Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online.  However, when it comes to people actually viewing it, it’s an

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The Truth About Journalists

Confessions of a Former Reporter

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Today I found some notes from an old article in Public Relations Tactics that I thought worth posting.  In today’s world, where journalism seems to have lost it’s compass, and it’s more like marketing that actual reporting, we all wonder how journalists look at the world.  Here’s some interesting insight to keep in mind – especially if you get a call from a reporter.  According to the author, here’s the true and false of that world:

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The DaVinci Code’s Big Question: Protest, Boycott, or Engage?

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Remember the book and movie, The DaVinci Code back in 2006?  The book was a bestseller, and the movie was big box office.  While there had been other films that questioned the validity of what the Bible says about Jesus, it was probably the first to get such huge publicity.  And it wasn’t the last novel, television series, or movie that toyed with historical facts or was offensive to Christianity.  But unless you’re ready to set up a permanent boycott office underneath the Hollywood sign, we need to consider another approach to these types of entertainment and media projects that

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