The Insanity of God – A Fathom Event

Coming to Theaters Near You...

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On August 30th, Fathom Events is showing our feature documentary “The Insanity of God” nationwide in theaters across America for one night only. How we got to this point might be a lesson in how the film business has changed and an encouragement to beginning independent filmmakers. It started as a

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How to Select a Great Director of Photography

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I see a great number of independent movies, reality pilots, short films, and other video work from people around the world. But in the vast majority of cases, there’s one overwhelming shortcoming with the project: It just doesn’t look very good. The truth is – even in the era of inexpensive high definition and 4K cameras – the Director of Photography matters more than the equipment. If you’re a producer, director, or investor, you need to make sure the person behind the camera knows what he or she is doing. So in the interest of a more visually compelling world, here’s a handful of criteria I use to find the right DP or camera operator for my projects:

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Globalizing Your Media Means Localizing Your Media

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Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

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Why Traditional Media Still Matters

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It’s popular to prophesy about the demise of traditional TV, newspapers, print books, radio, and more, but just when you get dressed for the funeral, the dead keep coming back. For instance, from personal experience, I can tell you that when someone releases a new book and are looking for publicity, they still want to be featured on network TV, have a review in major newspapers, and do radio interviews. They know that’s where the largest audience is concentrated. And the research confirms it: 

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Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...

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A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,

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3 Rookie Mistakes Media Production Companies Make

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People have peculiar ideas about launching start ups. Before the Internet, I knew an inexperienced producer who was convinced that to be taken seriously, he had to deliver everything important (scripts, contracts, etc) via Federal Express. It didn’t take long to run up a $250,000 Fed-Ex bill and he eventually declared bankruptcy. Others have equally unproductive ideas about launching projects. So if you’re an investor in a media production company, or a major donor in a nonprofit media effort, here’s 3 of the biggest red flags you should be looking for:

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Why Your Last Meeting Went Bad

Here's a List of Symptoms You Can Fix

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I attend a lot of meetings, and although 90% of them are unnecessary, I realize the remaining few can be incredibly important. Pitching an idea, making a presentation, networking, coaching, leading a team, getting project updates and more, usually need meetings in order to happen. But in far too many cases, most of us would admit to massive meeting failure. You don’t get that important job, your creative idea is turned down, you’re outvoted, or

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