Want More Online Viewers? Make It Shorter

Video Length Matters in an Digital World

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts. Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online. However, when it comes to people actually viewing it, it’s an

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Is Online TV Killing Traditional TV?

Let's Find Out the Facts

There are so many inaccurate reports on the “death of traditional TV” out there. There’s no question that millions are moving online, but it’s really a question of platforms more than content. In other words, programming created for traditional broadcast TV as well as movies are still the primary content being watched by most consumers. But now, people are watching it on multiple platforms. For creative producers and filmmakers, it’s important to know the facts about how people are engaging media today. So I asked my friend Drew Burstein, who’s the owner and director of a company called Frame Your TV in the UK.  He writes about these issues and he created this fascinating infographic to explain what’s happening:

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The Theatrical Musical about Assisted Suicide

A Lesson on Impacting Culture through Entertainment

One of the reasons the Christian community continues to be marginalized in the culture is that we’re not engaging well in the area of arts and entertainment. We prefer to hold debates, apologetics conferences, create media for Christians, and other in-house projects that may be good, but only reach a small minority of people. Meanwhile,

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An Rare Interview with Twilight Zone’s Rod Serling

Most of my readers will be very familiar with the classic TV series “The Twilight Zone.”  Rod Serling, the series creator is one of the most famous television writers of all time.  So when I found this interview with Mike Wallace, I thought you’d enjoy seeing what writer’s go through – especially since this was recorded before the enormous success of The Twilight Zone:

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You Can’t Be a Leader Without Building Trust

When it comes to leadership and influence, we rarely talk about trust. When we do, it’s usually in terms of honesty and integrity. Questions like: “Can I trust you to honor your word?” or “Can you be trusted with finances?” usually come to mind. Those questions are important, but the truth is, trust is a far deeper issue, and when it comes to your team, employees, congregation, or followers, trust may be the single most important connection you can build. Especially when it comes to leading the next generation, to achieve connection, here’s four principles every leader and influencer should know:

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Communicators: Words You Choose Are More Important Than You Think

If you’re a professional communicator, you need to understand just how much your word choices can impact perception.  Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.”  In other places, writers and speakers began using “extremists” for positions never even considered extreme before.  Politicians casually call each other

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Video Notes for Missionaries

Don’t be clever with the camera. Make it work for you.

Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every

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Producer DeVon Franklin and the Ability to Read a Room

My friend DeVon Franklin was the Senior Vice President of Columbia Tristar Pictures in Hollywood, and then launched his own movie production company.  If you haven’t read his book “Produced by Faith” then I highly recommend it. I recently asked him his opinion of the single most important skill it takes to reach the top in the entertainment and media industry. His answer?

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