Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
Way back in 2006, the Los Angeles Times tracked the impact of the pornography industry on the emerging technology of the time. I’ve written before on the history of the battle between industry giants VHS and Betamax, back in the early days of home video. Back then, when home video was new, someone could purchase an X-rated video on the phone, and have it mailed to his doorstep in a plain, brown wrapper. For the first time, you could purchase sexually explicit videos without being seen publicly, and the industry literally
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg. A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the
I spoke to a class of university film students at Biola University in Los Angeles, who asked me to give them some career advice before graduation. A friend, award winning advertising writer David Morgenstern, shared some tips with me for the class that he had given to USC film students a few years ago, and they were so fantastic, I wanted to share them with you:
I work with a few clients who feel like “the more the better” with creative work. They want everyone they can think of to be part of our creative or marketing meetings. But when it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in the meetings and that’s just too
Recently we polled a number of organizations across the country and asked them “What is the biggest obstacle to positive change in your business or organization?” We discovered the answer is poor leadership. It’s the #1 obstacle to change in most organizations. What does that mean? I believe a visionary leader is the single most important issue in making organizational change happen. You can have a great team in place, the best funding, the right resources, and more, but without great leadership,
1. Hollywood hates Christians. The fact is, Hollywood – and most of the mainstream media is ignorant of all things “Christian.” Most of the media leaders in this country are simply not people of any faith background, so while it may appear they dislike issues of faith,
Let’s talk about insecurity for a minute, because organizations around the world have employees (and leaders) who are riddled with it. Both religious organizations as well as Hollywood (interesting combination) are literally filled with people who suffer from insecurity. It’s a complex issue, and there are various resources available that cover the subject. The biggest problem for us is the chaos it creates in the workplace.