Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or religious media ministry:
Preppie clothing store chain Abercrombie & Fitch, with 843 stores in the United States and 163 stores in the rest of the world, is making a dramatic change based on customer response. In a move that took me by surprise, they’ve announced they will
Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms:
Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great. So I write like mad. Everything is sharp, and I’m in a more productive mood. But AFTER lunch?
Advertising and marketing are about promotion, and promotion is about making you, your organization, or product look interesting, enticing, and simply terrific. But far too often, we’re not as strategic about our advertising as we should be, and as a result, our feeble attempts at promotion end up backfiring. Sometimes it’s just not paying attention like this auto repair shop:
After the previous post about why brainstorming doesn’t work for many people, I received a number of comments from people who like to do it, but don’t get good results. If you’re a brainstorming person, and the method works for you, here are four keys that might make it more productive. By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team:
I’m constantly reading quotes from famous people about the importance of failure and rejection. Learning from it, turning rejection into action, owning it, and more. The problem is, failure and rejection are HARD, and while everyone tells you it can be a good thing, very few people tell you how to handle it. To that end, here’s a few thoughts that might help you handle rejection the next time you experience it:
The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio. Here’s some key suggestions: