Creativity Matters to Donors

Why Content is Still King

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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It’s Not Too Late To Give My Books for Christmas Gifts!

This Christmas season, give the gift of personal growth to your friends and family who want to move to the next level in their career and calling. So in a moment of shameless self-promotion, I’d love to recommend a few of my books. You can see everything I’ve written on my Amazon author page, but here’s the books I’d recommend for great Christmas gifts:

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Forget Your Ability If You Can’t Get Visibility

In today’s hyper-competitive, distracted culture, it’s time we realized that it’s not the customer’s job to find you, donate to your cause, or buy your product, it’s your job to find them. I was in a meeting with a business group the other day and one of the board members vented in frustration: “We’ve been producing an incredible product for decades! Why aren’t people buying it?” I told him that’s analog thinking from yesterday. In the old days 90% of the battle was

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7 Secret Strategies to Grow Web Traffic & Influence (On a Shoestring Budget)

I receive so many questions about using your website and social media presence to increase your influence that I decided to ask my friend Miles Anthony Smith for his advice.  Miles works with Rawhide Boys Ranch as their Digital Marketing Director and is the author of Why Leadership Sucks™ and Becoming Generation Flux.  Miles shared with me his 7 key strategies for growing your web traffic and influence (and how to do it on a budget).  Here’s his advice:   ​

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