Whenever you launch a project, or develop a new idea, there are two questions you should never ask: 1) What will it cost? and 2) When will it be ready? Sadly, those two questions tend to drive every corporate decision, creative idea, advertising campaign, and nonprofit cause. The problem is,
Joseph Guinto, writing in the American Airlines magazine, shares the secrets to having better “aha!” moments. I’m a big believer that real, long term creativity is a matter of showing up every day and doing the work. However, there’s no question that “Eureka!” moments happen, and as Guinto says, we can create an atmosphere where they tend to happen more often. Along with Guinto’s advice, here’s a few keys that have helped me discover more creative breakthroughs:
We wonder why colleges and universities are in such upheaval these days. Soaring costs, spiraling student debt, and more and more difficulty recruiting students. I can’t solve the debt issue, but a recent list of college classes reveals a great deal about why more and more students are simply opting out. Read this list, and you’ll agree that the age of studying great books and ideas is growing more and more extinct:
No matter how many expose’ videos are produced showing Planned Parenthood employees and leaders detailing the horrifying business of dismembering unborn children, selling off body parts, or even harvesting the brain from a baby boy who’s heart was still beating, the mainstream media simply doesn’t cover the issue. From major broadcast networks, to online platforms, to newspapers, there has been virtual radio silence. Well, recently we discovered why:
This is our granddaughter Kennady. I spend a lot of time watching her, and obviously, since she’s only a year old, she hasn’t had much time to learn how things work. As a result, the first few times I gave her a book, she had no idea what “reading” was, so she walked on it, set it up like an A-frame house, or used it for a plate. It’s been that way with everything. Since she doesn’t yet know the way things are “supposed” to be used, she just makes it up, and has come up with some pretty remarkable uses for things like
With the flood of articles and information about the move online, it’s easy to forget the power that television still holds when it comes to influence. Steve Newton from Newton Media tipped me off to a new study released recently in Adweek magazine confirming that when it comes to advertising, TV is still the king. From my perspective, this information also applies to nonprofits and religious organizations. Even though TV can be an expensive medium, it still packs a powerful punch when it comes to advertising. Here’s a few key findings of the study:
Brainstorming is popular – way popular – especially in corporations and nonprofit organizations. But the truth is, research has shown over and over that people produce better quality ideas when they start by working alone. And yet, companies, nonprofits, and churches have enshrined “brainstorming” as the #1 go-to method for coming up with new ideas. Why?
Every organization – particularly nonprofits and religious organizations – should be ready for a public relations crisis, but sadly, very few actually are ready when it happens. In today’s digital world, there are many more opportunities for mistakes, moral compromises, and financial wrongdoing. This earlier post is a great conversation about what to do during a organizational crisis, but if – and when – something disastrous happens at your church, ministry, or nonprofit, there’s absolutely one thing you should never do: