Everything Communicates

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Something leaders, speakers, and communicators often fail to understand is that everything communicates. That means it’s not just the message you share, but it’s the clothes you’re wearing, your attitude, the way you stand, the lighting in the room, and many more things impact

Forget Your Ability If You Can’t Get Visibility

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In today’s hyper-competitive, distracted culture, it’s time we realized that it’s not the customer’s job to find you, donate to your cause, or buy your product, it’s your job to find them. I was in a meeting with a business group the other day and one of the board members vented in frustration: “We’ve been producing an incredible product for decades! Why aren’t people buying it?” I told him that’s analog thinking from yesterday. In the old days 90% of the battle was

7 Secret Strategies to Grow Web Traffic & Influence (On a Shoestring Budget)


I receive so many questions about using your website and social media presence to increase your influence that I decided to ask my friend Miles Anthony Smith for his advice.  Miles works with Rawhide Boys Ranch as their Digital Marketing Director and is the author of Why Leadership Sucks™ and Becoming Generation Flux.  Miles shared with me his 7 key strategies for growing your web traffic and influence (and how to do it on a budget).  Here’s his advice:   ​

Terrorism And The Value of Public Relations and Media


Just in case you wondered if media matters to bloodthirsty, violent revolutionaries, it does – in a very big way. Now that The Islamic State has taken over a vast territory, they have the challenge of winning the hearts and minds of these captured communities. To do that, the terrorist group is launching a massive propaganda campaign to pitch its idea of a utopian state for the Muslim world.  Up to this point,

Should I Be Careful with “Branding Experts?”


When I wrote my book “Branding Faith” in 2008, the word “branding” had hardly been uttered inside a church or other Christian organization. In fact, the amount of criticism I endured just trying to start the conversation was enormous. People just didn’t want to believe the power of perception or identity and the role it played in getting people to listen to your message, buy your product, or donate to your cause.  But since that time, things have changed, and

The Secrets to Having More “Eureka!” Moments


Joseph Guinto, writing in the American Airlines magazine, shares the secrets to having better “aha!” moments. I’m a big believer that real, long term creativity is a matter of showing up every day and doing the work. However, there’s no question that “Eureka!” moments happen, and as Guinto says, we can create an atmosphere where they tend to happen more often.  Along with Guinto’s advice, here’s a few keys that have helped me discover more creative breakthroughs:

Culture Watch: Why Many Universities are Failing


We wonder why colleges and universities are in such upheaval these days. Soaring costs, spiraling student debt, and more and more difficulty recruiting students. I can’t solve the debt issue, but a recent list of college classes reveals a great deal about why more and more students are simply opting out. Read this list, and you’ll agree that the age of studying great books and ideas is growing more and more extinct:

Why The Media is Silent About Planned Parenthood’s Atrocities


No matter how many expose’ videos are produced showing Planned Parenthood employees and leaders detailing the horrifying business of dismembering unborn children, selling off body parts, or even harvesting the brain from a baby boy who’s heart was still beating, the mainstream media simply doesn’t cover the issue. From major broadcast networks, to online platforms, to newspapers, there has been virtual radio silence. Well, recently we discovered why: 

Creativity: Learning To Forget How Things Work


This is our granddaughter Kennady.  I spend a lot of time watching her, and obviously, since she’s only a year old, she hasn’t had much time to learn how things work. As a result, the first few times I gave her a book, she had no idea what “reading” was, so she walked on it, set it up like an A-frame house, or used it for a plate. It’s been that way with everything. Since she doesn’t yet know the way things are “supposed” to be used, she just makes it up, and has come up with some pretty remarkable uses for things like