The Middle Eastern Anti-Terror Spot That’s Going Viral

Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute telecom ad that was created for Ramadan, when TV viewing increases throughout Arab countries. As Adweek reports, the spot “Features a range of nationalities pleading with a suicide bomber not to carry out an attack, by appealing to his faith, and sense of shame, with a gentler reading of what it means to be

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Flash Marketing – How New Restaurants (and Churches) Get Noticed

I was speaking at a pastor’s conference recently and a pastor from Miami had a great question: “How do certain trendy restaurants open up and become what seems to be an instant success? Almost immediately, celebrities are standing in line to get in the door. How do they do that?” He wondered if the same techniques could be applied to a local church plant. In other words, how could we accelerate awareness for a new church or location? So I asked some experts in marketing to check their response. Their answers were wide ranging and interesting. Here’s what they had to say, and then I’ll give you a few thoughts at the end:

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Why You Should Consider Producing “Spec” Commercials

Producers and Directors: Pay Attention

I’ve been surprised at how few young directors and producers understand the value of producing “spec spots” for their reels. Spec spots are simply made up commercials – “fake spots” if you will. They’re not paid for by a sponsor, they’re written and produced by the filmmaker for the purpose of creating an impressive demo reel. The truth is, many of today’s top movie directors and producers started as

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Communicators: Words You Choose Are More Important Than You Think

If you’re a professional communicator, you need to understand just how much your word choices can impact perception.  Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.”  In other places, writers and speakers began using “extremists” for positions never even considered extreme before.  Politicians casually call each other

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Creativity Matters to Donors

Why Content is Still King

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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Five Keys To Shooting Better Videos and Short Films

I was shooting videos and short films back in the days of half-inch black and white, reel to reel recording. Since that time I’ve written, directed, and produced at least a thousand for a long list of projects and clients. During that time I’ve learned a few things about producing videos that connect with audiences and inspire them to action. Here’s five key secrets:

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