Your Most Important Lesson in Church Communication

photo-1442975433132-cb9580b88538

I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

READ MORE » |

Creativity Matters to Donors

Why Content is Still King

IMG_1516 Small

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

READ MORE » |

It’s Not Too Late To Give My Books for Christmas Gifts!

Open book.

This Christmas season, give the gift of personal growth to your friends and family who want to move to the next level in their career and calling. So in a moment of shameless self-promotion, I’d love to recommend a few of my books. You can see everything I’ve written on my Amazon author page, but here’s the books I’d recommend for great Christmas gifts:

READ MORE » |

Forget Your Ability If You Can’t Get Visibility

Dollarphotoclub_76150916 2

In today’s hyper-competitive, distracted culture, it’s time we realized that it’s not the customer’s job to find you, donate to your cause, or buy your product, it’s your job to find them. I was in a meeting with a business group the other day and one of the board members vented in frustration: “We’ve been producing an incredible product for decades! Why aren’t people buying it?” I told him that’s analog thinking from yesterday. In the old days 90% of the battle was

READ MORE » |