Why Can’t Churches and Other Christian Organizations Work Together?

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I’m in South Africa speaking at the African Christian Media Conference, and one of the biggest questions leaders in this country face is how to partner to make a greater impact in the culture. Getting churches, ministries, nonprofits and similar organizations to join together to launch a nationwide campaign – particularly in the media – is a challenge everywhere. But that challenge isn’t new. The Bible charts the story of leaders like Moses, David, Paul, and even Jesus struggling to unite the people of their time. After all, one of the last

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

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At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation:

Why 2015 Will Be The Year of Online Video

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A great number of media organizations are touting 2015 as the “Year of Digital Video.” Most of these predictions refer to the broad range of videos, movies, advertising, and other online content that is exploding on multiple platforms. But there’s plenty of reasons that 2015 will be the year of online video for churches, ministries, and nonprofits as well:

How Social Media Hashtags Can Backfire

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Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

Urban Outfitters Marketing Fail of the Year

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Retail chain Urban Outfitters recently debuted a sweatshirt that was no ordinary sweatshirt. The $129 shirt was printed with the Kent State University logo and various holes surrounded by what looked like blood splatter. The obvious reference was to the deaths of four Kent State University students and the wounding of nine by nervous and unprepared soldiers from the Ohio National Guard during a protest in 1970. Granted, most

Mastering Media Is Knowing What Each Platform Does Best

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Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms:

The First Step Toward a Creative Life

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Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great.  So I write like mad. Everything is sharp, and I’m in a more productive mood.  But AFTER lunch?