The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Are People Honoring You, Or Who You Represent?

Why It's Important To Know The Difference

A few years ago, I noticed something really interesting at a major Christian ministry.  It was a very respected organization, and the founder/leader was widely admired and had enormous integrity.  As a result of the leader’s long track record of excellence and earned respect, several of his executives in the organization (as his representatives,) were treated very respectfully by outsiders. So respectfully in fact, that their pride started getting them confused.  Some of them lost sight that the reason for all that respect was the founder, not them. But ego being what it is,

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What to Do When People Reject Your Ideas

If you’re a creative person, at some point you’ll find a boss, investor, studio, or colleague who rejects your ideas. Sometimes it will happen so often you’ll start to question your own ability, and wonder if you’re really creative at all. In these moments (which will definitely come) my advice is:

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What Do You Do When Your Organization is Stuck?

A business is in a nosedive with product sales.  A nonprofit’s donor income has dropped by half.  A church’s members continue to decline.  All around I’m seeing organizations struggling and dreaming about the past.  When that happens, what do you do?  Most panic.  But if you had a choice, which scenario below would you pick (or ARE you picking now?):

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Globalizing Your Media Means Localizing Your Media

Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

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Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...

A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,

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Your Most Important Lesson in Church Communication

I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

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