The Power of a Great Tagline


I’m reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine. While reading about the life of William Carey I was reminded about the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:


Globalizing Your Media Means Localizing Your Media

AdobeStock_115407648 Small

Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,


What to Do When People Reject Your Ideas


If you’re a creative person, at some point you’ll find a boss, investor, studio, or colleague who rejects your ideas. Sometimes it will happen so often you’ll start to question your own ability, and wonder if you’re really creative at all. In these moments (which will definitely come) my advice is:


Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...


A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,


Your Most Important Lesson in Church Communication


I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your


Creativity Matters to Donors

Why Content is Still King

IMG_1516 Small

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than