Who Exactly Is Your Audience?


In one chapter of the fascinating new book by Frank Viola and Leonard Sweet – “Jesus: A Theography,” they raise some interesting points concerning Jesus’ audience. Even though He engaged the Rabbis on a regular basis, they make it clear His main audience wasn’t religious leaders. He wasn’t trying to persuade or convert the Jewish establishment because they didn’t respect his credentials or authority. Jesus focused on the common people. That’s why he spent so much time in villages, rather than the major towns of the region.  In fact, Viola and Sweet point out that


The Jesus Manifesto


I rarely recommend books on this blog, because that’s not what it’s about.  But I had the opportunity to read an early galley of “Jesus Manifesto: Restoring the Supremacy and Sovereignty of Jesus Christ” by Frank Viola and Leonard Sweet, and this is a rare book that’s worth discussing.  It’s on special discount from Amazon.com and I highly recommend it. You can learn more by going to www.theJesusManifesto.com, and at the time I write this it’s #8 out of all books.  It’s endorsed by people like Calvin Miller, Jack Hayford, Shane Claiborne, Ed Stetzer, Reggie McNeal, Mark Batterson, Gregory Boyd, Sally Morgenthaler, and others.  Get it.  Re-think what you know about Jesus.


The Sacrament of Failure


On Friday, I was interviewed in Dallas on the Daystar Television Network about my new book “Branding Faith.” One of the questions host Marcus Lamb asked me was about failure. As we attempt to be original and innovative in trying to communicate our message to the culture, what happens if we fail? Is it OK? I responded with a resounding “Yes.” In fact, I told him what I teach our staff at Cooke Pictures. I tell them to “fail big.” I want my team to fail because they dreamed big, stretched too far, over-reached, or tried something new. I don’t want them to fail because