Telling Me “It’s Just Who I Am” Doesn’t Work

Whenever I teach creative people, one of the most common responses I hear is “I can’t change because this is just who I am.” They’re trying to tell me they are wired a certain way and as a result, can’t learn to write a different way, change the way they express themselves, or look at a challenge from another perspective. I agree that each of us are “wired” with certain strengths and personality traits, but too often, we use the “It’s just the way I am” response as a

READ MORE » |

Do You Have a Life Message?

Here’s why it matters…

Corporate-speak uses terms like “Mission Statement,” “Vision,” and “Values,” but when it comes to us, we don’t often think in terms of having a personal life message. In my work consulting with visionary leaders I deal with it all the time, but when it comes to normal, everyday people, not many understand the importance of having a message. But as some have said,

READ MORE » |

A Template for Launching Your Mission and Message

Our team at Cooke Pictures does an enormous amount of coaching and advising leaders on expanding their mission and message. Our motto is “Our Mission is to Accelerate Yours” and that’s a significant part of what we do as a team. Many of those leaders are understandably curious about how to launch a new nonprofit, book, ministry, church campus, rebrand, or other initiative, so in my study of how others get their message out there, today’s post is an one example that worked very well:

READ MORE » |

By The Time You See the Threat, It’s Already Too Late

There's a career killing bullet out there with your name on it.

You can take this to the bank: Far too many ideas, organizations, and personal careers fail because they didn’t see the threats coming in time. For example, the Wall Street Journal reported recently that big food brands are in trouble. “For over a century, brands such as Kellogg’s cereal, Campbell ’s soup and Aunt Jemima pancake mix filled pantries of American households that wanted safe, affordable and convenient food. They provided companies with reliable revenue growth from grocery shelves, and there was

READ MORE » |

Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

READ MORE » |

Why Do We Criticize Large Churches?

Hardly a day goes by without seeing a number of Christians on social media criticizing large churches. Just like the Instagram meme in this post below, it’s assumed that just because a church is big, they must be compromising the gospel, not preaching the Bible, or some other lame charge. It seems that for far too many people in the Church today, large numbers of people automatically mean

READ MORE » |

Why Being is More Important Than Doing

You Should Worry Less About What You Do, and More About Who You Are

In the Christian community, the last generation of leaders has often been called the “builder generation.” These were men and women who accomplished great things – including founding universities, launching massive media networks, and building ministries with a global outreach. They were great “doers.” The problem was, far too often they

READ MORE » |