The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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Leaders: Is A Member of Your Team Holding You Back?

Here's how to figure it out...

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A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However,

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Does Your Social Media Information Match Your Message?

Kittens are nice, but....

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I met someone recently who wanted to be taken seriously as a Christian apologist. He hoped to increase his opportunities to speak and teach to larger audiences, and land a publishing deal in the process. But when I checked his social media platforms, here’s what I found:

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Why Inexperienced Speakers Should Avoid Using Powerpoint

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PowerPoint (and the Mac version “Keynote”) can be powerful presentation tools. Visuals can add so much to teaching, plus, some research indicates that when the text of a speaker’s major points are shown onscreen, the audience retains up to 3 times more. However, I always caution inexperienced speakers to avoid presentation software at all costs. Here’s why:

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How to Make Leadership Succession Work

A Personal View

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Back in my college days, I lived across the hall from Larry Stockstill, who would eventually become pastor of Bethany Church in Baton Rouge, Louisiana. Back in the day, he led worship on campus, but he was also one of the stars on our intramural football and basketball teams! Needless to say, he’s always been a fascinating leader. But one of his greatest accomplishments is

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Why Your Last Meeting Went Bad

Here's a List of Symptoms You Can Fix

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I attend a lot of meetings, and although 90% of them are unnecessary, I realize the remaining few can be incredibly important. Pitching an idea, making a presentation, networking, coaching, leading a team, getting project updates and more, usually need meetings in order to happen. But in far too many cases, most of us would admit to massive meeting failure. You don’t get that important job, your creative idea is turned down, you’re outvoted, or

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The Power of Small Creative Teams

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When it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in meetings and that’s just too large and unproductive a group to work. With a smaller group of key people, you don’t waste a lot of time and man hours on bad ideas. Plus, like a herd of cats, large creative teams are simply too unwieldy to manage well.  Small groups move faster and are more nimble.  The perfect number?  

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How Well Do You Understand How People Communicate?

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I love to talk about big picture issues like engaging today’s culture. But we sometimes forget that just getting your message understood by your boss, or your employees or team is critical to making the big picture happen. Two types of communicators you need to understand are people who think by talking, and people who think by doing. I’m a doer. Maybe it’s my A.D.D., but I’m really not

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