Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand. One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.” I asked Denise if she could share one message with pastors and ministry leaders today, what would it be? Here’s her answer. It’s counter-intuitive for many, but from my experience, worth considering:
A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another web design company he knew and was more comfortable with, but he had to abide by the leadership team’s decision. However,
I met someone recently who wanted to be taken seriously as a Christian apologist. He hoped to increase his opportunities to speak and teach to larger audiences, and land a publishing deal in the process. But when I checked his social media platforms, here’s what I found:
PowerPoint (and the Mac version “Keynote”) can be powerful presentation tools. Visuals can add so much to teaching, plus, some research indicates that when the text of a speaker’s major points are shown onscreen, the audience retains up to 3 times more. However, I always caution inexperienced speakers to avoid presentation software at all costs. Here’s why:
Back in my college days, I lived across the hall from Larry Stockstill, who would eventually become pastor of Bethany Church in Baton Rouge, Louisiana. Back in the day, he led worship on campus, but he was also one of the stars on our intramural football and basketball teams! Needless to say, he’s always been a fascinating leader. But one of his greatest accomplishments is
I attend a lot of meetings, and although 90% of them are unnecessary, I realize the remaining few can be incredibly important. Pitching an idea, making a presentation, networking, coaching, leading a team, getting project updates and more, usually need meetings in order to happen. But in far too many cases, most of us would admit to massive meeting failure. You don’t get that important job, your creative idea is turned down, you’re outvoted, or
When it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in meetings and that’s just too large and unproductive a group to work. With a smaller group of key people, you don’t waste a lot of time and man hours on bad ideas. Plus, like a herd of cats, large creative teams are simply too unwieldy to manage well. Small groups move faster and are more nimble. The perfect number?
I love to talk about big picture issues like engaging today’s culture. But we sometimes forget that just getting your message understood by your boss, or your employees or team is critical to making the big picture happen. Two types of communicators you need to understand are people who think by talking, and people who think by doing. I’m a doer. Maybe it’s my A.D.D., but I’m really not