When Creative Leaders Become Institutionalized

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I work with creative teams for a living. From media production to communications strategy to coaching through a crisis, I love creative teams focused on helping organizations share their message with the culture. But time to time, I encounter leaders that have become institutionalized. They play it safe, stop taking risks, and look for

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How to Win on Social Media Today

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Last week, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel in Beverly Hills. It featured representatives from the top media companies in the digital space today, all discussing what’s working and what’s not.  I asked Wendy Wong, our digital strategist at Cooke Pictures to share with our readers her key insights from the event.  Here’s her thoughts:

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The Power of Staying in a Difficult Situation

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In the worlds of business, nonprofit, church, and universities there are plenty difficult and frankly terrible places to be. I know people working in situations where they are regularly threatened, criticized, belittled, and ignored. In my experience, it’s not so much about physical violence, but incredibly poor leaders who have no clue how to inspire their team. As a result,

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The Main Thing You Need to Know About Fundraising

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So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there are many challenges with raising money. So I asked Tim Smith (who’s been involved in donor development for a long time, and today is the Chief Development Officer of The Museum of the Bible in Washington, DC.) what he considers the “main thing” when it comes to fundraising. Here’s his reply:

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How to Maximize Volunteers

The Lifeblood of a Church, Ministry, or Nonprofit

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One of the biggest challenges many of our clients face is maximizing their volunteer teams.  Some have just given up and don’t use them at all.  However, no matter how big your organization, you can stretch your resources and impact by bringing on motivated volunteers.  I asked Dan Wathen, our Executive Producer at Cooke Pictures about it because he’s been a church media director and knows just how effective great volunteers can be for an organization.  When it comes to creating a great volunteer team, here’s Dan’s suggestions:

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It’s Time to Stop Worrying About Everyone’s Loyalty

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There was a time when loyalty was everything. My father’s generation worked at the same company for an entire career, professional athletes stayed long term with a single team, and Ford people would never dream of owning a Chevy. In those days, loyalty to a job was assumed. I’ve actually seen employees fired – not because they were incompetent – but because the boss didn’t

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What to Do When People Reject Your Ideas

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If you’re a creative person, at some point you’ll find a boss, investor, studio, or colleague who rejects your ideas. Sometimes it will happen so often you’ll start to question your own ability, and wonder if you’re really creative at all. In these moments (which will definitely come) my advice is:

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