Here’s How To Recruit Great Volunteers

Churches - It's Time to Step Up

When our team at Cooke Pictures works helping churches use media more effectively, one of the biggest obstacles we often face is the church’s attitude toward volunteers. Some church and media leaders think volunteers are too difficult to train, others think it’s a waste of time, and still others don’t see the impact a great volunteer team can have – particularly in media and communications. But one church – Celebration Church in Austin – led by Pastors Joe and Lori Champion have a

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Stop Taking Credit For Great Ideas

If You're Serious About Creativity

To become truly fulfilled in your career or calling, you need to answer one important question: Which is more important: Making your ideas happen, or taking credit for coming up with those ideas?  I know people who pounce on every opportunity to remind people they came up with certain ideas or projects. They’re willing to stop discussions, interrupt brainstorming sessions, and derail conversations, because they feel absolutely compelled to

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You Can’t Be a Leader Without Building Trust

When it comes to leadership and influence, we rarely talk about trust. When we do, it’s usually in terms of honesty and integrity. Questions like: “Can I trust you to honor your word?” or “Can you be trusted with finances?” usually come to mind. Those questions are important, but the truth is, trust is a far deeper issue, and when it comes to your team, employees, congregation, or followers, trust may be the single most important connection you can build. Especially when it comes to leading the next generation, to achieve connection, here’s four principles every leader and influencer should know:

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5 Reasons People Love the Chains That Hold Them Back

Leaders: I’ll bet you have someone in mind right now:  If he would JUST change his working habits, he could double his productivity. If she would JUST make better decisions, her life would change. If he would value his team more, they would help him break company records. If she would take the time learn the new software, her life would be so much easier. The list goes on and on, and I see it on a regular basis. So the question becomes, Why? Why are they

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5 Things I Learned from the Bomb Squad Conference

I once had the incredible opportunity to speak into the lives of forty top Salvation Army leaders from the Eastern Territory of the United States. We talked about engaging culture in today’s digital age, developing great teams, and becoming more effective influencers. It was a terrific time. But during our sessions, we were next door to a law enforcement conference focused on men and women from bomb squads across the country. During the breaks, I had the chance to talk to a few, and learned some ideas that all of us could use in our own leadership:

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Creativity Matters to Donors

Why Content is Still King

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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How Shallow Are Most of Your Decisions?

We’d like to think that when it comes to picking friends, electing political candidates, or major life choices, we’re pretty good at checking things out before making a decision. But Dan Ariely, writing in the Wall Street Journal, explodes that myth with recent research. In fact, it appears we rarely do little more than base our opinion on how someone looks:

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Professionals Know How To Be Creative on Schedule

One of the big reasons I admire athletes is that they have to perform. In front of stadiums filled with people, they have to be excellent on a schedule. To make that happen, they must  be in a regular program of stretching their abilities. Pushing farther. Going beyond. But for most of us, after high school or college, we actively avoid pushing ourselves. After that last final exam, we quietly vow we’ll never stretch quite that far again.  But you’ll never achieve your best without taking the risk of

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