Leaders: Don’t Let The Insignificant Drag You Down

When Details Destroy

I once worked with a CEO that was obsessed with the most mundane details at his company. He led a team of more than 4,000, and yet he actually supervised the writing of the payroll checks. He studied the company’s social media posts – not for their effectiveness – but he personally wanted to deal with any critics of the company. He wanted to be in low level meetings that in my opinion were a total

READ MORE » |

Want More Online Viewers? Make It Shorter

Video Length Matters in an Digital World

I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts. Certainly it’s fine (and a good idea) to archive your live stream, media programming, and other content in full online. However, when it comes to people actually viewing it, it’s an

READ MORE » |

Don’t Confuse Making Your Point With Venting Your Frustration

Have you ever been in a “discussion” (or argument) with someone who just wouldn’t let it die? They make their point, but can’t seem to let it go? In those cases, more does not mean better. In fact, the more they argue, the more they undermine what they’re trying to accomplish. So if you’re one of those people, here’s something to remember:

READ MORE » |

Surviving Tough Times

How to Respond to Being Fired, Laid off, or Any Other Financial Crisis

I spoke to a group of Hollywood entertainment professionals recently, and I shared some tips for getting through tough financial times. Although it’s difficult, it’s incredibly important that whenever possible, we do our best not to let financial challenges distract us from our career or calling. My talk was geared toward entertainment and media people, but it would work for anyone in almost any situation. Let me know if these suggestions could help you and please share them with someone experiencing this type of financial or job crisis:

READ MORE » |

Why The “Call To Action” Matters For Nonprofits

The Big Question: What Do You Want People to Do?

One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry outreaches, or nonprofit organizations, is not calling potential donors to action. In most cases, they are so focused on telling their story, describing all the wonderful things they’re doing, and showcasing the need, they forget about the “ask.” Here’s a few things you need to remember:

READ MORE » |

Here’s How To Recruit Great Volunteers

Churches - It's Time to Step Up

When our team at Cooke Pictures works helping churches use media more effectively, one of the biggest obstacles we often face is the church’s attitude toward volunteers. Some church and media leaders think volunteers are too difficult to train, others think it’s a waste of time, and still others don’t see the impact a great volunteer team can have – particularly in media and communications. But one church – Celebration Church in Austin – led by Pastors Joe and Lori Champion have a

READ MORE » |