The 10 Keys To Shooting A Great Video Interview

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Some marketing experts are calling this year “The Year of Online Video.” It’s becoming one of the most popular and effective ways to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key to many successful video presentations, but most video interviews are boring, without emotion, and pointless. Here’s 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers:

American News Networks Embarrassing Reporting on Malaysia Air

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Perhaps it’s because I’m an explorer at heart and have always loved geography, I was astonished when my friend Mark Zschech from Australia sent me this report on just how wacky American reporting has been on the missing Malaysia Air Flight 370.  Take a look (and scroll down the page for the photos) just to see how embarrassingly ignorant American journalists are when it comes to the location of countries, bodies of water, and other geographical regions. Here’s the report:

It’s Time to Drop These Words and Phrases

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Perhaps since I’m a writer, I’m a bit overly sensitive, but there’s a growing list of words and phrases that I’m really tired of reading in print or online, and hearing on TV. (TV newspeople are the worst.) Here’s my latest candidates for obliterating from the language (or at least parking them for awhile.)  Read it over and let me know if you have any additions:

A Great Idea for Getting News Coverage

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Here’s one of the most effective ways to get noticed by local media and generate positive press coverage:  Take a reporter out to lunch.  That’s right. Simple as that. Chances are in your town, you have newspaper, radio, or TV reporters who cover the subject you’re involved in. If you’re a pastor or ministry leader, someone’s covering the religious beat. If you’re a musician, writer, or artist, some reporter is covering the culture, media, or entertainment beat. There’s business and sports sections in every local paper. Whatever you do for a living, chances are, the local news outlets are covering it. We spend endless hours complaining that we don’t get coverage for our new album, movie, ministry outreach, product launch, or whatever – when the truth is,