Some marketing experts are calling this year “The Year of Online Video.” It’s becoming one of the most popular and effective ways to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key to many successful video presentations, but most video interviews are boring, without emotion, and pointless. Here’s 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers:
No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. If you’re shooting videos like this for a church, nonprofit, or business, here’s the most important keys to making it work:
The reactions to the Lance Armstrong interviews on Oprah were pretty one sided. Most people seemed to think he was holding back, offering excuses, or not being completely contrite. When I watched the interviews, I wasn’t thinking about forgiveness, I was thinking about trust – and how to rebuild it. So when Fox News asked me to write an essay on my reactions to the interview, I asked some different questions. They published it here on FoxNews.com, so please share it, and then I would love to hear your reactions.