Online Celebrities Shook Up the Entertainment Industry in 2016

Hollywood’s Q Scores Reveal a Massive Media Shift

One of the biggest surprises of the last couple of years has been the explosive popularity of YouTube stars. As first reported in Variety Magazine in July, 2015: “YouTube stars have tightened their already impressive grip on U.S. teens since last year, demonstrating more influence than ever even when compared with mainstream household names including Taylor Swift and Johnny Depp.”  Q Scores are essentially

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Why You Should Find a Good Mentor

In many ways, the most important advantage a person has in the workplace are relationships.  In the past, “networking” was about taking advantage – what other people can do for me.  But today, networking is about helping other people because it’s the right thing to do.  Whether you believe in God, Karma, or random chance, the truth is, when you help others achieve their dreams, they can help you achieve yours.  But when it comes to the mentors and allies you have at work, here some important principles to remember:

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Four Important Keys to Successful Fundraising Videos

Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Your Most Important Lesson in Church Communication

I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

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How to Help Your Pastor or Ministry Leader Catch a Vision for the Media

Whenever I visit local churches, most of the time I’m faced with a frustrated local media producer who’s at his or her wits end. They’re usually good producers, often with extensive experience, plus a real calling to use media to take the gospel to the culture. But in nearly every case, he or she is either burned out, upset, or ready to quit.  Ninety percent of the time, I get the same response – “The pastor just doesn’t have a vision for media – especially television.” It also comes in numerous other laments, such as “Every time I try something new, the pastor hates it.” Or the tried and true:

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How The West Really Lost God

After sitting on my reading list for almost two years, I finally cracked open Mary Eberstadt’s book “How The West Really Lost God,” and I regret not reading it sooner. I don’t normally review books on this blog, but as I read it, I couldn’t help but think that every Christian leader – particularly pastors – in Europe and America needs to read this book. The big question the book was based on is: “How and why has Christianity really come to decline in important parts of the West?”  We would all agree that Christianity is

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How To Be a Successful Event Panelist

Panels are a common event at conferences and seminars today, and yet few people really know how to maximize the opportunity to speak on a panel. The best thing about a panel is that you have to chance to hear from 3-5 experts on an issue. The worst thing is that you have those 3-5 people on the panel. In other words, with up to 5 people (and a host) featured on a typical hour panel session, with introductions and a closing figured in, each person only gets 10 minutes or less to share their expertise with the audience.  So panels can be tricky and difficult to manage.  But if you’re ever asked to speak on a conference panel, here’s a few tips that will help you maximize that opportunity:

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