Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:
I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your
Whenever I visit local churches, most of the time I’m faced with a frustrated local media producer who’s at his or her wits end. They’re usually good producers, often with extensive experience, plus a real calling to use media to take the gospel to the culture. But in nearly every case, he or she is either burned out, upset, or ready to quit. Ninety percent of the time, I get the same response – “The pastor just doesn’t have a vision for media – especially television.” It also comes in numerous other laments, such as “Every time I try something new, the pastor hates it.” Or the tried and true:
After sitting on my reading list for almost two years, I finally cracked open Mary Eberstadt’s book “How The West Really Lost God,” and I regret not reading it sooner. I don’t normally review books on this blog, but as I read it, I couldn’t help but think that every Christian leader – particularly pastors – in Europe and America needs to read this book. The big question the book was based on is: “How and why has Christianity really come to decline in important parts of the West?” We would all agree that Christianity is
Panels are a common event at conferences and seminars today, and yet few people really know how to maximize the opportunity to speak on a panel. The best thing about a panel is that you have to chance to hear from 3-5 experts on an issue. The worst thing is that you have those 3-5 people on the panel. In other words, with up to 5 people (and a host) featured on a typical hour panel session, with introductions and a closing figured in, each person only gets 10 minutes or less to share their expertise with the audience. So panels can be tricky and difficult to manage. But if you’re ever asked to speak on a conference panel, here’s a few tips that will help you maximize that opportunity:
Whatever you want to be in life – novelist, filmmaker, artist, pastor, leader, whatever – there’s one piece of advice I’d give you: Start acting like it. Too many people spend years waiting for their opportunity, while successful people step out and do it now. Sure you may not have funding in place, school isn’t finished, you haven’t left your day job, or haven’t picked the right project. But I’ve discovered that
Hollywood’s Variety Magazine reports that the most influential celebrities for teenagers are now YouTube stars. In fact, when it comes to their “Q” score, YouTube stars have far more impact on teenagers than major names like Taylor Swift or Johnny Depp. In the Variety list, the only mainstream TV, music, or movie stars to crack the top ten were Bruno Mars and Taylor Swift. And the top six positions?
There have been tens of thousands of social media posts, as well as numerous Christian websites calling Kentucky County Clerk Kim Davis a Christian “hero” or “martyr” for her refusal to obey the law and provide marriage licenses for same sex couples. Her refusal, after receiving multiple orders to do so, led to her arrest and she landed in the Carter County Detention Center where crowds have been standing outside chanting for her release. But is Kim Davis a Christian hero for standing on her convictions? Are people right in admiring her and calling her a martyr for her faith?