On Thanksgiving Weekend: A Few Random Thoughts About Church

My father was a pastor, so I’ve been involved behind the scenes at church as long as I can remember. As an adult, I’ve been privileged to coach and consult hundreds of pastors on how to communicate their message more effectively – particularly when it comes to media. So as we come to the Thanksgiving weekend, I thought I’d just toss out a few thoughts about church today. Feel free to disagree or add some of your own:

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Russian Meddling And How Media Exposure Has Changed

Considering the obsession the media has had over the last six months investigating Russia’s apparent meddling in the last election, it’s helpful to understand it in context. The reports are that 135 million Americans were exposed to Russia-sponsored Facebook messages over a 32 month period. There’s no question that we don’t want other governments feeding propaganda to digital or broadcast platforms in the United States. And as a result,

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Why You Should Become a Film or TV Studio Executive

One of the perplexing things about speaking at the film and media departments at numerous Christian universities across the country is discovering the vast majority of the students want to be in production – and most of that group want to be actors or directors. It’s understandable because those are the positions that get the most publicity and celebrity worship. But the truth is, if you’re a Christian interested in movies or TV – particularly to impact culture – your most influential career choice could be

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What Leaders Could Learn From How Elon Musk Communicates

Recently, an email went public that entrepreneur Elon Musk sent to Tesla employees. Although it was originally sent a few years ago, it reveals a lot about how communication is handled at Tesla, and the implications for other organizations – including churches, ministries, and nonprofits. Take a look and then think about how Musk’s philosophy could impact your organization. Here’s the email (which Tesla has verified was sent to all employees):

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Three Steps to Becoming A More Visual Storyteller

We are a visually-driven generation, but then again, we’ve always been. Filmmaker Frank Darabont (Shawshank Redemption) says: “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Today, toddlers have iPads and play with cameras. We grow up with cameras in our phones, and people document every aspect of their lives. Just as important, more and more creative people are opting for a career in photography or filmmaking. The fact that YouTube spends about $1 million a day expanding their server space to accommodate all the videos being uploaded confirms the fact that millions are making short films these days. But how can you

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Have You Been Passed Over for Leadership Because You’re Creative?

Early in my career I worked for a very large media organization. Although I was the person in the media department the founder spent the most time with, and was the person who made most of the creative decisions surrounding the media programming – and perhaps most important – I was the person the employees looked to when a decision had to be made, I was continually passed over to

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