Non-Profits: Cut Out Your Media, and You Bleed to Death

Rupert Mad Chef iStock

Churches, ministries, and nonprofits:  Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source.  A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact.  Now, years later, they