If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world. While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform. To do that well, here’s a list of critical things you and your team need to know:
Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great. So I write like mad. Everything is sharp, and I’m in a more productive mood. But AFTER lunch?
I’m bringing this post back from the archives, because it drives me crazy. I know they look cool – those weird shaped business cards. Squares, skinny thin ones, or shapes like TV sets, cameras, books, or houses (if you’re a real estate agent.) But the truth is – they’re a real pain. They don’t fit into a business card folder, don’t play well with other cards in a stack, and generally are difficult to deal with. I know – you’re going to say, “But Phil, you always tell us to be different and stand out from the crowd.” Yes, that’s important – but