It can happen even with the best of intentions. You do a solid branding study, evaluate the results, hire a great designer, put in a ton of effort, and love the finished logo. But once it goes live, any number of things can happen – and often do. The widely spread jokes on the Hillary campaign logo is a good example (even with the misspelling above). So the question becomes, how do I make sure the new logo is free from problems? Honestly, it’s impossible to know completely, even with attorney’s running checks, but here’s some principles that can help keep you from experiencing a good logo that goes bad:
If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world. While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform. To do that well, here’s a list of critical things you and your team need to know:
Today, while speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great. So I write like mad. Everything is sharp, and I’m in a more productive mood. But AFTER lunch?
I’m bringing this post back from the archives, because it drives me crazy. I know they look cool – those weird shaped business cards. Squares, skinny thin ones, or shapes like TV sets, cameras, books, or houses (if you’re a real estate agent.) But the truth is – they’re a real pain. They don’t fit into a business card folder, don’t play well with other cards in a stack, and generally are difficult to deal with. I know – you’re going to say, “But Phil, you always tell us to be different and stand out from the crowd.” Yes, that’s important – but