If you’re like me, you’re always looking for unique Christmas gifts. So I asked my friend Bill High to give me some unusual ideas. Bill’s an expert on donor development and his personal mission is to change the way people think about the values of family, legacy and generosity – and their practice of them. Here’s what Bill suggested:
You’re reading this during Thanksgiving weekend because hopefully, you’re taking a little time off. But let’s push that “time off” thing a little more and see how we could use these few days to make a real difference. So here’s what I suggest you do this weekend, with a “Life Lesson” attached that will make an even bigger difference in your career and calling:
Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat in more fundraising, donor development, and marketing meetings than I can count. After all those years and all that experience, I know two things:
Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:
This past Christmas I was reading about the Nativity story, and one line in Luke Chapter 1 stood out: Mary said, “My soul magnifies the Lord.” I’ve read that line a thousand times and always thought about “magnify” in terms of praise or thanksgiving. Mary was praising God for the incredible news that she would bear the Savior of the world. But then again, the idea of a
Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.
I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use direct mail as a means of donor development. But I’m always met with some push back from people focused more on texting, or online giving. After all, e-mail and social media are cheap and quick and they target a vast percentage of the population. But the problem is this: