Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:
I received an email last year with an invitation to “Click Here” to receive a Thanksgiving e-Card from the leader of a major ministry. First, the email was so infantile it made me feel like a 13 year old, and second, the ministry was forcing me to do something to receive it. Neither option was interesting to me. Not to mention that I was supporting the ministry, not the leader. Then I remembered
I’ve started asking that question to my friends – particularly those in the ministry and nonprofit world. “If a donor suddenly stepped up and offered you a $10 million donation, what would you do with it?” I’ve been shocked at the number of people – even older, more experienced pastors and leaders – who have no idea. They’ve spent decades in ministry and yet can’t really express what
What many donor development experts call “relationship” fundraising or marketing isn’t complicated, says Doug Brendel of BBS & Associates. Donor relationships work just like friendship. How many traits of friendship mirror your communications with the people who support your church, nonprofit or ministry? According to Brendel, here’s 14 traits that need to be in place for your fundraising campaign to be successful:
Now that Pastor Robert Schuller’s Crystal Cathedral has been sold to the Catholic Church, big changes are happening. For instance, it’s being reported that a walkway constructed of bricks with engraved names of Crystal Cathedral donors is being pulled up to make way for new landscaping. Although the new owners are making the bricks available to donors who would like to claim them, it’s still causing an
Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.
To date there have been more than 100,000 projects launched on Kickstarter, but less than 43% actually meet their goals and are funded. What’s the problem? You may be sincere, hard working, and even had a great cause to fund, but without covering these important bases, the odds of striking out are huge. Here’s a good list from our social media expert Bailey Current of what you need to succeed on Kickstarter:
I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use direct mail as a means of donor development. But I’m always met with some push back from people focused more on texting, or online giving. After all, e-mail and social media are cheap and quick and they target a vast percentage of the population. But the problem is this: