I get a lot of questions about using male versus female voices in media productions. Largely because there are some terrific female narrators out there, and yet most videos, commercials, news, and other media seem to be dominated by male voices. Does it matter? I’ve asked many direct response producers, because DR is a genre that needs results right away. That includes infomercials, fundraising programming, donor development media, and most of religious media. It’s a place where you can measure results quickly, and Direct Response writers and producers have always told me
I asked a distinguished panel of donor development and fundraising experts about the advice they would give churches and ministries during a financial crisis. The panel included the late Mary Hutchinson, as well as Mark Dreistadt, Dale Berkey, and David Holland. I asked them to send me a couple of suggestions that could help a church or ministry get through a tough financial time. Here’s their suggestions:
Over the years I’ve worked with literally hundreds of churches, ministries, and nonprofits. As part of that process, I’ve sat in more fundraising, donor development, and marketing meetings than I can count. After all those years and all that experience, I know two things:
I received an email last year with an invitation to “Click Here” to receive a Thanksgiving e-Card from the leader of a major ministry. First, the email was so infantile it made me feel like a 13 year old, and second, the ministry was forcing me to do something to receive it. Neither option was interesting to me. Not to mention that I was supporting the ministry, not the leader. Then I remembered
I’ve started asking that question to my friends – particularly those in the ministry and nonprofit world. “If a donor suddenly stepped up and offered you a $10 million donation, what would you do with it?” I’ve been shocked at the number of people – even older, more experienced pastors and leaders – who have no idea. They’ve spent decades in ministry and yet can’t really express what
What many donor development experts call “relationship” fundraising or marketing isn’t complicated, says Doug Brendel of BBS & Associates. Donor relationships work just like friendship. How many traits of friendship mirror your communications with the people who support your church, nonprofit or ministry? According to Brendel, here’s 14 traits that need to be in place for your fundraising campaign to be successful:
Now that Pastor Robert Schuller’s Crystal Cathedral has been sold to the Catholic Church, big changes are happening. For instance, it’s being reported that a walkway constructed of bricks with engraved names of Crystal Cathedral donors is being pulled up to make way for new landscaping. Although the new owners are making the bricks available to donors who would like to claim them, it’s still causing an
Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.