What BMW Knows About Videos That Churches Need to Learn

I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:

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Why The “Call To Action” Matters For Nonprofits

The Big Question: What Do You Want People to Do?

One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry outreaches, or nonprofit organizations, is not calling potential donors to action. In most cases, they are so focused on telling their story, describing all the wonderful things they’re doing, and showcasing the need, they forget about the “ask.” Here’s a few things you need to remember:

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Creativity Matters to Donors

Why Content is Still King

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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The Main Thing You Need to Know About Fundraising

So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there are many challenges with raising money. So I asked Tim Smith (who’s been involved in donor development for a long time, and today is the Chief Development Officer of The Museum of the Bible in Washington, DC.) what he considers the “main thing” when it comes to fundraising. Here’s his reply:

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Four Important Keys to Successful Fundraising Videos

Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Just Criticizing the Culture Won’t Change the Culture

When it comes to engaging in public policy and challenging today’s culture, one of the least likely strategies is one built around criticism. The growing number of churches and ministries that are constantly “against something” has always been a disturbing trend. On a regular basis, I see an avalanche of direct mail campaigns and magazine articles by organizations upset about

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The 10 Keys To Shooting A Great Video Interview

Some marketing experts are calling this year “The Year of Online Video.” It’s becoming one of the most popular and effective ways to tell the story of products, organizations, and ideas. 2-4 minute videos can be powerfully compelling ways to tell a story, but in many cases, when they involve interviewing people, they fall flat. Interviews with fascinating people can be the key to many successful video presentations, but most video interviews are boring, without emotion, and pointless. Here’s 10 keys to shooting more effective interviews – the kind of interviews that get a response from viewers:

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How To Reach Younger Donors

I was invited to be a keynote speaker at the Salvation Army Southern Territory’s Community Relations and Development Conference in Atlanta recently. One of the other speakers was Penelope Burk from Cygnus Applied Research. During her talk, she revealed the results of an extensive survey of younger donors to nonprofit organizations. Since most nonprofit leaders are concerned about developing next generation donors, her findings are important news. Here’s some highlights:

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