Do Donors Prefer Email or Snail Mail?

The answer will surprise you...

Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study reveals that very few completely reject one form or the other. The study, of 1,000 American charitable donors shows that very few donors consistently see e-mail or direct mail as a better way for non-profit organizations to communicate with them. The Donor Mindset Study, conducted jointly by Grey Matter Research (Phoenix, AZ) and Opinions 4 Good (Op4G, Portsmouth, NH), asked donors to compare the two methods of communication from organizations they already support on six different factors. Which method is:

READ MORE » |

Ten Ways to Cultivate Donors For Your Nonprofit Organization

A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that would make a difference for our readers.  After reading my post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “donor side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged and supporting your cause?  Sadly, Mary passed away since that time, but her advice is still worth hearing.  Here’s Mary’s top ten suggestions for cultivating donors for your nonprofit or ministry:

READ MORE » |

What BMW Knows About Videos That Churches Need to Learn

I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:

READ MORE » |

Why The “Call To Action” Matters For Nonprofits

The Big Question: What Do You Want People to Do?

One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry outreaches, or nonprofit organizations, is not calling potential donors to action. In most cases, they are so focused on telling their story, describing all the wonderful things they’re doing, and showcasing the need, they forget about the “ask.” Here’s a few things you need to remember:

READ MORE » |

Creativity Matters to Donors

Why Content is Still King

I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

READ MORE » |

The Main Thing You Need to Know About Fundraising

So many churches, ministries, and nonprofits struggle with fundraising these days, and there’s no question that in today’s culture, there are many challenges with raising money. So I asked Tim Smith (who’s been involved in donor development for a long time, and today is the Chief Development Officer of The Museum of the Bible in Washington, DC.) what he considers the “main thing” when it comes to fundraising. Here’s his reply:

READ MORE » |

Four Important Keys to Successful Fundraising Videos

Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

READ MORE » |