I get regular calls and emails from up-and-coming filmmakers and producers who live in places like Des Moines, Omaha, or Albuquerque, and want advice about pitching a TV series or movie idea to Hollywood. Some have even gone to the trouble of filming a entire pilot. Many of you reading this are in a similar position – you have a dream to produce a TV series or movie, but you live somewhere outside of the major media centers of Los Angeles and New York. So what do you do?
We are a visually-driven generation. Toddlers have iPads and play with cameras. We grow up with cameras in our phones, and people document every aspect of their lives. Just as important, more and more creative people are opting for a career in photography or filmmaking. The fact that YouTube spends about $1 million a day expanding their server space to accommodate all the videos being uploaded confirms the fact that millions are making short films these days. But how can you increase your ability to see what others don’t? How can you capture more compelling shots? Here’s three important keys to “seeing” at a higher level:
I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:
There are so many inaccurate reports on the “death of traditional TV” out there. There’s no question that millions are moving online, but it’s really a question of platforms more than content. In other words, programming created for traditional broadcast TV as well as movies are still the primary content being watched by most consumers. But now, people are watching it on multiple platforms. For creative producers and filmmakers, it’s important to know the facts about how people are engaging media today. So I asked my friend Drew Burstein, who’s the owner and director of a company called Frame Your TV in the UK. He writes about these issues and he created this fascinating infographic to explain what’s happening:
There’s a million books, articles, and blog posts on how to be more creative. For the record, I believe strongly that it’s not something you’re born with or without, it’s like a muscle you develop. The problem is, far too many people believe (wrongly) that they’re just not creative, so they never
To become truly fulfilled in your career or calling, you need to answer one important question: Which is more important: Making your ideas happen, or taking credit for coming up with those ideas? I know people who pounce on every opportunity to remind people they came up with certain ideas or projects. They’re willing to stop discussions, interrupt brainstorming sessions, and derail conversations, because they feel absolutely compelled to
If you’re a professional communicator, you need to understand just how much your word choices can impact perception. Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.” In other places, writers and speakers began using “extremists” for positions never even considered extreme before. Politicians casually call each other
Whenever I’m interviewed in magazines or on radio, the interviewer eventually gets around to the question: “What advice would you give a young Christian for coming to Hollywood?” Well if you’ve ever wondered about that question, here’s my advice: