Be Careful Before Starting a Lawsuit Over a Social Media Post

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I’ve spent time on this blog warning social media users about inappropriate posts.  But should a church, nonprofit, or company start a lawsuit over a critical social media post?  According to recent news reports, employers are experiencing real challenges when they try to sue employees – even when those employees are critical of the companies they work for.  Even when people Facebook or Twitter bad news about

How To Find Your Social Media Voice

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Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

How Social Media Hashtags Can Backfire

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Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

Why Aren’t We Taking The Digital Mission Field Seriously?

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Since Facebook passed the billion member mark about a two years ago, it’s become (by population) the 3rd largest country in the world – somewhere between the United States and India. In that scenario, the question for the Church becomes “Who’s sending missionaries to that country?” Or “Who’s planting churches in that country?” Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can

Four Steps to a Better Social Media Bio

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The biography you write for your various social media platforms is critical for connecting you with people. In many cases, you don’t have much space, and with platforms like Twitter, an intriguing bio is one of the top reasons people decide to follow you. And yet, most people put very little thought into a good social media bio.  Here’s some key suggestions:

Do You “Underbrag” on Social Media?

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Craig Detweiler, Ph.D. and Director of the Center for Entertainment, Media, and Culture at Pepperdine University spoke at the recent Lausanne Global Consultation on Media and Evangelism. He talked about the fact that social media platforms have created a generation of people who are experts at “underbragging.” In other words, bragging indirectly. In the church or ministry world you see it like this:

Kardashian Power: 5 Tips From Social Media Superstars

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Like them or not, celebrities like the Kardashian sisters, Justin Bieber, Lady Gaga and others dominate social media. Beyond their celebrity status, what exactly are they doing that generates such buzz? Particularly when it comes to entrepreneurs, business, or nonprofit leaders, is there anything we learn from these social media mavens that will increase our influence? Here’s my infographic of five key things the Kardashians and their celebrity friends can teach us about social media: