A Very Big Reason People Follow You on Social Media

While there is more to life than simply growing your social media following, the impact you can have on followers is enormous. So whether you have 5 or 500,000 social media followers, there’s an important secret I’ve learned. I’m not a social media expert, but in my experience, one of the biggest reasons people follow you on social media is:

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The Need to Perform Well on Social Media

I’m not sure we’re fully comprehending the need some people feel to perform well on social media.  I was upgraded on a flight from Dallas to Los Angeles the other day and sat next to a twenty-something woman who literally spent the entire flight taking selfies.  She must have snapped off 150 or more shots of herself.  She was next to the window, so she experimented with the shade for lighting, fussed with her hair, checked different heights for the camera.  Three and half hours of this.  For many people of all ages,

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How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

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Should You Consider a Lawsuit Over a Negative Social Media Post?

I’ve spent time on this blog warning social media users about inappropriate posts.  But should a church, nonprofit, or company start a lawsuit over a critical social media post?  Outside the United States, it’s almost open season on employees who post negative content about their job on social media – largely because freedom of speech isn’t such a valued principle as it is in the United States.  In fact, defamation is becoming a huge issue on social media sites and legal action is dramatically increasing internationally. In Canada, 15 percent of all Web 2.0 rulings were on defamation cases. In France, it’s 49 percent.  However,

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