Nonprofits And Religious Organizations: Why Telling Your Story Will Be More Important Than Ever in 2018

If you’re involved in a church, religious ministry, or nonprofit organization, then you’ve already heard that many believe the new tax law will reduce the incentive for charitable giving by the middle class. Since it nearly doubles the standard deduction to $24,000 for joint filers, it’s assumed that fewer filers will itemize their deductions, and charities fear fewer Americans will be able to take advantage of the deduction – which means fewer will give. We have yet to see the impact either way, however, the red light that should be flashing is that if fewer people give because of a tax deduction, that leaves

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Announcing Our New Book: The Way Back

How Christians Blew Our Credibility and How We Get It Back

I’m very proud to introduce my latest book, co-written with my long time friend Jonathan Bock: “The Way Back: How Christians Blew Our Credibility and How We Get it Back.” Our first review has been in Publishers Weekly, the bible of the publishing industry, and we couldn’t have asked for a better opinion. It will be available

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Is Your Church Creating Walls or Open Doors?

Our media and communications team at Cooke Pictures regularly works with churches and ministry organizations across the country, helping them communicate their message more effectively. In the process, we’ve discovered one of the biggest challenges pastors face: spending so much time focusing on new guests that they don’t realize they actually have a revolving door. In other words, people already there aren’t sticking around for long. Some pastors ask me, “How can I help close our back door?” So I asked our Lead Strategist at Cooke Pictures, Dawn Nicole Baldwin that very question. She’s spent her career helping churches communicate their mission more effectively, and has learned a thing or two about helping people go deeper. Here’s Dawn’s advice:

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Things I Never Travel Without

I travel nearly 200,000 miles a year, and over the course of millions of miles and more than 100 countries, I’ve learned a few things about not just “surviving” but “thriving” on the road. A few years ago I was really frustrated about so much travel, but then realized it was part of what I was called to do, so I could either be miserable for the rest of my life or embrace it. Since then I’ve

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My Interview with Brian Houston

If you missed our interview on “Let’s Talk with Brian Houston” on the Hillsong Channel, then don’t despair!  I’ve been friends with Brian ever since he asked me to teach his entire church staff in Sydney, Australia years ago.  Since then, we’ve stayed in touch as his team has planted incredible churches in major cities around the world, and now launched The Hillsong Channel on television. I was also the Executive Producer of the independently produced “Hillsong Movie: Let Hope Rise.” Brian is as good a leader as they come, and I was honored to spend time with him on his program.  Let me know what you think:

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