How to Win on Social Media Today


Last week, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel in Beverly Hills. It featured representatives from the top media companies in the digital space today, all discussing what’s working and what’s not.  I asked Wendy Wong, our digital strategist at Cooke Pictures to share with our readers her key insights from the event.  Here’s her thoughts:


Three Things You Need When Filming on Location


Over the years, I’ve produced and directed programming on location in more than 50 countries around the world.  For everyone that spends lots of time on a film or video set – particularly in far away places – there are certain things you just don’t leave behind.  Novices could do well to learn what more experienced filmmakers consider “must have” items during a shoot.  For me?  The top 3 would probably be my laptop (I’m always writing), a raincoat, and a great bag.  In fact, I’m a little obsessive about bags and have way more than I should.  But on location, a bag is my office, so I’m not afraid to spend money for one that does what I need. So I asked some other experienced professionals what were the top 3 absolutely “must have” items they take to every location.  Here’s a few answers:


Creative Lesson: Don’t Be Afraid to Toss Away Great Ideas

Once It Works, It May Be Time To Move On...


I was reading the Samson story the other day from Judges 15:14-17:  “As he approached Lehi, the Philistines came toward him shouting. The Spirit of the LORD came upon him in power. The ropes on his arms became like charred flax, and the bindings dropped from his hands. Finding a fresh jawbone of a donkey, he grabbed it and struck down a thousand men.  Then Samson said,


How To Successfully Direct Child Actors

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Working with kids is one of the great challenges for beginning film and TV directors. After all, W.C. Fields said, “Never work with children or animals.” They’re both unpredictable and take real focus and skill. So I asked my friend Rafael Barreiro, a director and producer who’s worked internationally, and now teaches at the university level to give us some basic advice for novice directors. Here’s his thoughts:


The Future is Not About Being a Middle Man

Why Being Critical to the Process Matters


One of the big changes happening in the world of work is the disappearing “Middle Man.” When a business starts, hiring is focused on two places – manufacturing and sales. In other words, the two most critical positions are the person who makes the widget, and the person who sells it. But as a company grows,