To date there have been more than 100,000 projects launched on Kickstarter, but less than 43% actually meet their goals and are funded. What’s the problem? You may be sincere, hard working, and even had a great cause to fund, but without covering these important bases, the odds of striking out are huge. Here’s a good list from our social media expert Bailey Current of what you need to succeed on Kickstarter:
Direct mail and fundraising consultant Dale Berkey talked to me recently about how ministries and the marketing of ministries need to be intertwined. Many Christian organizations have a kind of ministry/marketing schizophrenia. Which symptoms from this list can you identify in your church or ministry?
Sure it’s a world where great causes are often difficult, and deal with horrible issues like poverty, homelessness, or drug abuse. As a result, most efforts at sharing the message of non-profits are deadly serious. But more and more creative non-profit organizations are mining the virtues of humor in messaging, and it’s working. Variety Magazine covered a “mockumentary” called “The Majestic Plastic Bag” produced for the Heal the Bay environmental group. It’s fabulous. Narrated by Jeremy Irons, it’s been a huge success with more than 100,000 views just in the first 5 days on YouTube. To date, it’s been seen by nearly 2 million viewers. Obviously we shouldn’t trivialize serious issues, but
I know, I know. I write on media, faith, and culture, but this time I have to speak out on a topic close to my heart (and stomach). If I have to attend one more poorly planned rubber chicken event for an organization’s fundraising, anniversary, or award, I’ll slice my wrists. Come on people, banquets can actually be fun, not the torture sessions we usually sit through. So if you have to plan an event in the near future, here’s some tips to keep in mind (if you don’t want me leaving early):
Churches, ministries, and nonprofits: Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source. A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact. Now, years later, they still have yet to recover. It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money. Your most vital links to your donors are
Social media expert Brian Boyd send me this note on the importance of video in branding and social media. It was so pertinent to our clients and readers, I thought I’d share it:
I haven’t been posting regularly this week, since I’ve been speaking at the African Christian Broadcasting Conference in South Africa. So I asked Mary Hutchinson from donor development firm Inspired Direct to submit a guest post on a topic that would make a difference for our readers. After reading my recent post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “other side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged? Here’s Mary’s top ten suggestions: