Is Your Brand Enriching Someone’s Life?

Looking out over the horizon, the hottest and fastest growing brands bring value to people’s lives. That’s why there’s a huge opportunity right now for brands that make a difference. Back in 2006, advertising legend Bob Greenberg said, “The real opportunity for brands now lives in finding ways to enrich lives.”  What about your product? It might be a

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Advertising Isn’t Just About a Message Anymore

In today’s cluttered and distracted world, it takes more than a great message to get noticed.  Some researchers believe we’re being bombarded with as many as 5,000 media messages per day, so cutting through that massive clutter has become just as important as the message you’re trying to deliver.  As a result, advertising isn’t just about the message anymore.  It’s about

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First Impressions Count

Your mom told you that “First impressions count.”  In the digital age, mom’s advice matters more than ever.  With today’s technology – email, instant messaging, Twitter, mobile phones, texts, and more, word travels fast, and first impressions matter.  In fact – and this is what I want you to remember – when it comes to fundraising and donor development, the way you first connect with a TV viewer, radio listener, supporter, or donor is the way they’ll expect you to connect from that point on.  In other words – reach them through email first, and they’ll expect that to continue.  Reach them through direct mail, the expectations are the same.  So give a lot of thought to how you want to start the conversation with potential donors, because they get used to it. 

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How Should Churches, Ministries, and Non-Profits Respond to the Current Financial Dilemma?

Reading the newspaper or listening to the TV news makes it hard not to wonder about the economy. Some say it’s getting stronger, while others protest it’s in a serious crisis. It takes up the majority of the presidential candidates speech time, and it’s pretty much 24/7 on the cable news channels. Whatever is going on, it’s important that non-profits understand the connections between the economy and giving. There’s little empirical data out there on the issue, but experience is a good teacher, and you need some tools to work with as your consider your strategy for the coming months. Here are my thoughts on the current economic situation and how it could impact your organization. I would encourage you to meet with your team and make sure they understand these important principles:

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The Truth about Ministry Fundraising

I originally wrote this post earlier in the year, and this month a version of it appeared as my faith and culture column in Charisma magazine. I’m already starting to get some criticism of the column, so I thought I’d publish it again, and see what you think. Let the good times begin:

The U.S. government has given non-profit status to organizations created to serve the common good. Humanitarian efforts, religious organizations, educational outreach, medical services – all are common types of non-profit groups. They accept donations, and are exempt of taxation, which allows them enormous financial incentives and latitude. Therefore, in the case of churches and ministries, fundraising has become a vital tool that’s used to raise the necessary money to make ministry happen.

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