Churches, ministries, and nonprofits: Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source. A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact. Now, years later, they still have yet to recover. It’s important to constantly evaluate results, make changes, and tweak, but be very careful about drastic media changes just to save money. Your most vital links to your donors are
What if your favorite charity or ministry earned a penny every time you searched the Internet? GoodSearch is a new Yahoo-powered search engine that donates half its advertising revenue, about a penny per search, to the charities its users designate. Use it just as you would any search engine,
Instead of producing a music video for “World on Fire” Sara McLachlan donated the $150,000 it would cost to make it, and then created this video for $15 instead. As she plays, sitting in what looks like her kitchen, information about the donations she made is displayed, along with the cost of making a traditional music video. The result is a powerful story told with data.