Churches, ministries, and nonprofits: Never forget that outside God of course, your congregation and/or donors are your source – and your media platforms and outreaches are your lifeline to that source. A few years ago a couple of national media ministries cut as many as 1/3 of their TV stations to save money – without realizing they were cutting 1/3 of their donor contact. Now, years later, they
What if your favorite charity or ministry earned a penny every time you searched the Internet? GoodSearch is a new Yahoo-powered search engine that donates half its advertising revenue, about a penny per search, to the charities its users designate. Use it just as you would any search engine,
Instead of producing a music video for “World on Fire” Sara McLachlan donated the $150,000 it would cost to make it, and then created this video for $15 instead. As she plays, sitting in what looks like her kitchen, information about the donations she made is displayed, along with the cost of making a traditional music video. The result is a powerful story told with data.