Best short film of the week is a long form commercial. Check it out, expand it to full screen, turn up the audio, and get a tissue.
I haven’t been posting regularly this week, since I’ve been speaking at the African Christian Broadcasting Conference in South Africa. So I asked Mary Hutchinson from donor development firm Inspired Direct to submit a guest post on a topic that would make a difference for our readers. After reading my recent post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “other side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged? Here’s Mary’s top ten suggestions:
Over and over I get calls from frustrated nonprofits because they’re struggling financially or not getting on the radar of potential supporters. Sometimes they’re uncomfortable asking for financial support, but in most cases, they’re not really afraid to ask. The problem is, they’re asking for money, not sharing a vision. Look at your media presentations, videos, live events, print materials, and in-person contacts. What do they say? What story are they telling? It’s not
I originally wrote this post earlier in the year, and this month a version of it appeared as my faith and culture column in Charisma magazine. I’m already starting to get some criticism of the column, so I thought I’d publish it again, and see what you think. Let the good times begin:
The U.S. government has given non-profit status to organizations created to serve the common good. Humanitarian efforts, religious organizations, educational outreach, medical services – all are common types of non-profit groups. They accept donations, and are exempt of taxation, which allows them enormous financial incentives and latitude. Therefore, in the case of churches and ministries, fundraising has become a vital tool that’s used to raise the necessary money to make ministry happen.