A Top Real Estate Expert Shares 5 Ways Churches Can Be More Effective With Direct Mail

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I recently had lunch with my friend Rodney Johnson, who’s a top real estate agent in Los Angeles, specializing in multi-million dollar homes. As the broker/co-owner of a large real estate firm in the uber-competitive LA residential market, he’s learned over 28+ years how to find clients using virtually every legitimate means possible. That includes door knocking, cold calling, door hangers, and direct mail. For the last four years, he’s gained listings in multi-million dollar communities through unique direct mail pieces.  Plus, his church – Freedom Church — was doing the same thing to grow their congregation. So I asked him to give us his secrets for making an impact with local direct mail. Here’s what he said:

In a Digital World, What’s the Best Method for Fundraising?

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I have posted many articles on this blog regarding the need for churches, ministries, and nonprofits to continue to use direct mail as a means of donor development.  But I’m always met with some push back from people focused more on texting, or online giving. After all, e-mail and social media are cheap and quick and they target a vast percentage of the population. But the problem is this:

What Are Your Nonprofit Donors Looking For?

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Today – on Valentine’s Day, I asked donor development expert Mary Hutchinson about advice on “courting” donors for nonprofit organizations.  Here’s what she had to say:

For the most part, they are silent and faceless, but the people who give to your non-profit—dare I say it—do indeed have feelings.  Yes, that pesky little thing that most men hate to talk about, and most women need stroked to move them to any decision. And face it, men may have most of the money, but it is women that make the lion share of decisions about giving. Not only that, but

Ten Ways to Cultivate Donors For Your Nonprofit Organization

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I haven’t been posting regularly this week, since I’ve been speaking at the African Christian Broadcasting Conference in South Africa.  So I asked Mary Hutchinson from donor development firm Inspired Direct to submit a guest post on a topic that would make a difference for our readers.  After reading my recent post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “other side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged?  Here’s Mary’s top ten suggestions:

Direct Response: The 90 Day Plan

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I’ve had numerous conversations with direct marketer and donor development expert Mary Hutchison about what happens right after a person sends your church, ministry, or non-profit organization their first donation.  Like most things in life, first steps matter.  Mary responded with what she calls “The First 90 Days” – it’s an interesting look at how important your follow up really is.  If you have a humanitarian or non-profit organization, pass this around to your team and discuss.  Here’s Mary’s thoughts: