For a Religious Program: Are Religious or Secular Networks Better?

For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will 


The Sacrament of Failure

On Friday, I was interviewed in Dallas on the Daystar Television Network about my new book “Branding Faith.” One of the questions host Marcus Lamb asked me was about failure. As we attempt to be original and innovative in trying to communicate our message to the culture, what happens if we fail? Is it OK? I responded with a resounding “Yes.” In fact, I told him what I teach our staff at Cooke Pictures. I tell them to “fail big.” I want my team to fail because they dreamed big, stretched too far, over-reached, or tried something new. I don’t want them to fail because


How Christian TV Got This Way

A reader asked an interesting question the other day:

“Why is it that Christian TV shows do not use secular advertising. I mean you wouldn’t want a Beer commercial airing on your broadcast but what would be wrong with commercials from companies that we purchase from? Some would be car dealers, soft drinks, personal hygiene, etc.
What are your thoughts on this subject? Mine personally are we could get our programming in more stations if we did more advertising other than our own.”

Ron Rhone