What BMW Knows About Videos That Churches Need to Learn

I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:

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Is Online TV Killing Traditional TV?

Let's Find Out the Facts

There are so many inaccurate reports on the “death of traditional TV” out there. There’s no question that millions are moving online, but it’s really a question of platforms more than content. In other words, programming created for traditional broadcast TV as well as movies are still the primary content being watched by most consumers. But now, people are watching it on multiple platforms. For creative producers and filmmakers, it’s important to know the facts about how people are engaging media today. So I asked my friend Drew Burstein, who’s the owner and director of a company called Frame Your TV in the UK.  He writes about these issues and he created this fascinating infographic to explain what’s happening:

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The Theatrical Musical about Assisted Suicide

A Lesson on Impacting Culture through Entertainment

One of the reasons the Christian community continues to be marginalized in the culture is that we’re not engaging well in the area of arts and entertainment. We prefer to hold debates, apologetics conferences, create media for Christians, and other in-house projects that may be good, but only reach a small minority of people. Meanwhile,

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Why You Should Read the Book “The Last TV Evangelist”

It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then

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An Rare Interview with Twilight Zone’s Rod Serling

Most of my readers will be very familiar with the classic TV series “The Twilight Zone.”  Rod Serling, the series creator is one of the most famous television writers of all time.  So when I found this interview with Mike Wallace, I thought you’d enjoy seeing what writer’s go through – especially since this was recorded before the enormous success of The Twilight Zone:

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How Shallow Are Most of Your Decisions?

We’d like to think that when it comes to picking friends, electing political candidates, or major life choices, we’re pretty good at checking things out before making a decision. But Dan Ariely, writing in the Wall Street Journal, explodes that myth with recent research. In fact, it appears we rarely do little more than base our opinion on how someone looks:

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New Media’s New Passion for Old Television

Just when most critics of TV were convinced online platforms had nailed the TV coffin shut, a resurrection of sorts is happening. And of all places, that TV resurrection is happening because of the online platforms we thought would would kill it. This year alone, online companies like Vice Media, BuzzFeed, Huffington Post and others are moving into new territory:

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