How to Get Non-Believers Into Your Church

img_6469

Lifeway Research recently polled thousands of nonbelievers about what it would take to get them inside a church. When I thought about it, the results made perfect sense, but most church leaders never consider these possibilities. Focused on Americans who do not attend church, here’s what they said would draw them into one:

READ MORE » |

Creatives: Should You Discuss Your Project Before It’s Finished?

photo-1416453072034-c8dbfa2856b5

I’m fortunate to be friends with a lot of highly creative writers, artists, musicians, and filmmakers. But a significant number never realize their full potential, and in fact, never actually finish many projects. It baffled me for awhile, but then after years of observing them, I discovered the problem:

READ MORE » |

Globalizing Your Media Means Localizing Your Media

AdobeStock_115407648 Small

Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

READ MORE » |

The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

_MG_1942

Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

READ MORE » |

The Hillsong Movie “Let Hope Rise” To Be Released Nationwide September 16

HS-04995

I’ve been privileged to be an Executive Producer on the feature film “Let Hope Rise,” that tells the story of the world’s most popular worship band – Hillsong United, based at Hillsong Church in Sydney, Australia.  Film distributor Pure Flix will be releasing the movie to theaters nationwide starting September 16th.  We’re proud of

READ MORE » |

What Earbuds Keep You From Experiencing

H2L5V8OUKR

In traveling around the world, I see more and more people living their lives with earbuds in place. I’m a huge music fan, so I understand the joy of listening to music, or hearing a great lecture or teaching when I’m on a plane, walking around – whatever. But I’m seeing more and more people who rarely leave the house without them. If you’re one of those people, here’s a few things you may be missing in your life:

READ MORE » |