This video report of an incident on Delta Airlines is a great example of how a single employee can create a firestorm of negative press coverage. You can watch it and see for yourself. The lesson? Here’s some key ideas you can do for your employees that will generate positive stories:
Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with a crisis or disaster, but my advice is to always be ready. The question isn’t “if” a crisis will happen, but “when.” Even if you’re involved in assisting after natural disasters you’ll encounter the media on many levels, so it’s always good to put your best foot forward. So what makes a good spokesperson? Here’s what you need to consider:
Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the
For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:
Whenever I think of “leadership” I think of Jack Graham, pastor of Prestonwood Church in Dallas, Texas. While I’ve had the incredible opportunity to work with Jack and his PowerPoint Media Ministry team for many years, when it comes to leadership, there’s one memory of Jack that I will never forget:
There’s lots of media talk about the British government being in “chaos” as a result of the “Brexit” vote. There’s a lot of exaggeration there – after all, the media is about sensationalism, since that’s what sells newspapers and media advertising. But there’s no question that many companies, churches, and nonprofit organizations experience times of chaos, and many times over the years, I’ve been asked to
Today I found some notes from an old article in Public Relations Tactics that I thought worth posting. In today’s world, where journalism seems to have lost it’s compass, and it’s more like marketing that actual reporting, we all wonder how journalists look at the world. Here’s some interesting insight to keep in mind – especially if you get a call from a reporter. According to the author, here’s the true and false of that world:
More and more studies are confirming that a crisis actually boosts creativity. It’s easy to see why we all live in a state of constant frustration. CNN reports that we consume about 74 gigabytes — nine DVDs worth — of data every day. And that’s not counting personal problems, career challenges, and other obstacles. But the Wall Street Journal confirms that “having your world turned upside down sparks creative thinking.” How?