Why Your Church, Ministry, or Nonprofit Needs A Spokesperson

And it probably shouldn't be the leader...

Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with a crisis or disaster, but my advice is to always be ready. The question isn’t “if” a crisis will happen, but “when.” Even if you’re involved in assisting after natural disasters you’ll encounter the media on many levels, so it’s always good to put your best foot forward. So what makes a good spokesperson? Here’s what you need to consider:

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Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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United Airlines and the Firestorm of Social Media

Is Your Organization Ready for Online Criticism?

For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social media. You no doubt heard the story about an overbooked flight, and the passenger (who had paid for his ticket and was already seated on the plane) who was physically ejected for another passenger. Right or wrong, the incident was recorded on video and it quickly became the top story in the media. By the next morning, the social media memes had been launched:

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How to Lead During Times of Chaos

There’s lots of media talk about the British government being in “chaos” as a result of the “Brexit” vote. There’s a lot of exaggeration there – after all, the media is about sensationalism, since that’s what sells newspapers and media advertising. But there’s no question that many companies, churches, and nonprofit organizations experience times of chaos, and many times over the years, I’ve been asked to

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Why Your Crisis Is The Key To Your Creativity

"There is scarcely any passion without struggle." - Albert Camus

More and more studies are confirming that a crisis actually boosts creativity. It’s easy to see why we all live in a state of constant frustration. CNN reports that we consume about 74 gigabytes — nine DVDs worth — of data every day. And that’s not counting personal problems, career challenges, and other obstacles. But the Wall Street Journal confirms that “having your world turned upside down sparks creative thinking.” How?

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What Churches Should Do If Your Pastor Has Been Using AshleyMadison.com

Because of the revelations recently about the data leak from the Ashley Madison website that encourages people to engage in adultery, my friend Ed Stetzer posted this statement on his blog: “Based on my conversations with leaders from several denominations in the U.S. and Canada, I estimate that at least 400 church leaders (pastors, elders, staff, deacons, etc.) will be resigning Sunday.” He followed with some excellent advice to the ministry leaders who may be caught up in the scandal. Because of my focus on media and culture, I wanted to follow up with some practical advice elders, board members, and other church staff need to know if a member of your pastoral team has been involved in Ashley Madison, or any other moral failing:

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