Four Things Influencers Should Know About Trust

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When it comes to leadership and influence, we rarely talk about trust. When we do, it’s usually in terms of honesty and integrity. Questions like: “Can I trust you to honor your word?” or “Can you be trusted with finances?” usually come to mind. Those questions are important, but the truth is, trust is a far deeper issue, and when it comes to your team, employees, congregation, or followers, trust may be the single most important connection you can build. To achieve that connection, here’s four principles every leader and influencer should know:

The 5 Keys To A Successful Relationship with a Creative Consultant or Vendor

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I am often a “vendor.” That means our company, Cooke Pictures is hired by churches, ministry organizations, and nonprofits to consult with them on issues related to creativity, media, and engaging their communities. We advise them on a wide range of issues, from video and short film production, social media, book publishing, the Internet and more. Essentially we help organizations

4 Secrets to Help You Manage Multiple Creative Projects

Writer’s block, boredom, hitting a wall – all are terms creative people use when they run out of ideas. One of the best ways to overcome those moments of terror is to work on multiple projects at once. In fact, multiple projects may be the best remedy for creative block. Plus, I’ve discovered that if you actually want to make a living with your creative profession, managing multiple projects becomes a necessity. But if you struggle with simultaneous creative efforts, here’s 4 keys that should help:

End of the Year Report: Is Anyone Still Watching TV?

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Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV audiences are melting away a bit faster than first believed. The average time spent watching live TV in the United States dropped by 12 minutes in the 3rd quarter – double the rate of the same period last year. Time shifting (DVR use) accounts for much of that drop, but the bigger reason appears to be

This Christmas: Not Everything That Interrupts Us Is A Distraction

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We live in the most distracted age in the history of the world. If you’ve read this blog for very long, you know the stats – we’re checking our email incessantly, focused on social media, always driven by the fear that we might just be missing something. In fact, in my experience over the last decade, most people don’t fail because they’re not qualified, don’t work hard enough, or are incompetent. Today, most people fail simply because

Why Success Takes More Than Passion

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Everyone talks about “passion” these days, and truthfully, it’s a wonderful thing. It’s always better to be emotionally plugged into projects and excited about the possibilities. But these days, it seems that people talk about passion a lot, but they don’t see the importance of preparation. For instance, you’d be amazed at the number of people who call our office hoping I can introduce them to a literary agent – except for the small fact that they haven’t actually written a book yet. The other day someone asked me to

Which is More Creative, A Lone Wolf or a Team?

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The “lone wolf” theory of creativity (usually an artist struggling alone) has always been the romantic ideal, but is it true? We look to artistic geniuses throughout history and naturally think that real creativity happens in isolation. But as more and more research and historical information comes to light, the lone wolf theory just isn’t holding up. As Peter Bart from Variety Magazine recently pointed out:

Why Are The Ignorant So Confident?

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We’ve all met them – people are abysmally wrong and yet incredibly confident. We see it night after night on the Jimmy Kimmel Live! TV show as he sends out camera crews to catch hipsters bluffing about things they know absolutely nothing about. Well, writer David Dunning in Pacific Standard magazine has written a remarkable piece on the research into why we are all confident idiots. I strongly encourage you to read the article because it will explain so much about people. But here’s some highlights that stood out to me:

How Social Media Hashtags Can Backfire

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Social media “hashtags” have become a ubiquitous part of posting, since it expands our visibility and helps generate more viewers. They’re particularly helpful with generating momentum for a cause or campaign. But what many leaders don’t realize is the possibility that hashtags can backfire. Recently, American Airlines posted a campaign on Twitter with the hashtag #GoingForGreat. It’s purpose was to motivate followers to share on social media how they’re AA’s biggest fan. Here’s the exact post:

14 Things Every Communications Director Needs to Know

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If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world.  While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform.  To do that well, here’s a list of critical things you and your team need to know: