How To Know It’s Time To Drop Your Idea And Move On

I’ve written about resilience, and how important it is not give up on your ideas, your projects, and your dreams – even in the face of opposition. I used my friend Producer Ken Wales as an example of someone who pitched a movie idea for years and years and eventually made it happen. But the truth is, there are situations when it’s actually better to let go of an idea and move on – even if you’ve spent years developing and writing it. The problem is –

READ MORE » |

The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

READ MORE » |

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

READ MORE » |

What to Do When People Reject Your Ideas

If you’re a creative person, at some point you’ll find a boss, investor, studio, or colleague who rejects your ideas. Sometimes it will happen so often you’ll start to question your own ability, and wonder if you’re really creative at all. In these moments (which will definitely come) my advice is:

READ MORE » |

Culture Watch: Reality is Increasingly Being Confused with Fiction

We live in such a media-driven culture, that it’s growing more and more difficult to distinguish real life from our favorite characters in books, movies, and television programs. There’s growing evidence that younger viewers in particular have difficulty understanding the difference. A good example is a recent psychological study by Andrew Butler where

READ MORE » |

Leading Creative People

Should I Micromanage?

How difficult is it to lead creative people? Put it this way – it’s the #1 question I’m asked at conferences and leadership events. My friend Daryl Allen, a producer at Leading the Way Ministries in Atlanta, sent me this quote that puts it all in perspective. It’s from Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation, and author of the book “Creativity, Inc.”. Ed’s quote really explains the delicate balance of leading versus micromanaging:

READ MORE » |

Presenters: When NOT To Use Powerpoint

Today, Microsoft Powerpoint and Apple Keynote presentations have become so popular that every speaker suddenly feels like they need to use those tools in every workshop or conference. But having seen them abused so many times, it wouldn’t hurt to consider this list of why you should re-consider using slides in your next presentation:

READ MORE » |