Communicators: Words You Choose Are More Important Than You Think

If you’re a professional communicator, you need to understand just how much your word choices can impact perception.  Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.”  In other places, writers and speakers began using “extremists” for positions never even considered extreme before.  Politicians casually call each other

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Video Notes for Missionaries

Don’t be clever with the camera. Make it work for you.

Today, thousands of churches send out missionaries – either short or long term – and ask them to videotape their work to show to supporters back at the home church. The problem is, most missionaries aren’t skilled camera operators, so the video that comes home is often jerky, badly exposed, with poor audio. Over the years, our team has helped train hundreds of missionaries in how to capture their work on video. But not every

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Producer DeVon Franklin and the Ability to Read a Room

My friend DeVon Franklin was the Senior Vice President of Columbia Tristar Pictures in Hollywood, and then launched his own movie production company.  If you haven’t read his book “Produced by Faith” then I highly recommend it. I recently asked him his opinion of the single most important skill it takes to reach the top in the entertainment and media industry. His answer?

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The Single Greatest Key to Beating Stress

Is life, your job, or your career stressing you out? If you’re trying to accomplish anything with your life, and you were honest, I’ll bet you’d admit to being stressed out at least some of the time. In fact, you may be stressed out pretty much ALL the time. So if stress is a bigger and bigger part of your life, then here’s one important thing you need to learn:

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Building Your Brand: How to Develop a Business When Working from Home

One of the most frequent questions people ask me is whether or not they should leave a full time position and become a freelancer. Every situation is different, and no matter how much you may hate working for someone else, working from home has its own challenges. So I asked my friend and freelance writer Jenny Holt for her advice. It’s worth noting if you’re thinking about launching out on your own:

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How To Know It’s Time To Drop Your Idea And Move On

I’ve written about resilience, and how important it is not give up on your ideas, your projects, and your dreams – even in the face of opposition. I used my friend Producer Ken Wales as an example of someone who pitched a movie idea for years and years and eventually made it happen. But the truth is, there are situations when it’s actually better to let go of an idea and move on – even if you’ve spent years developing and writing it. The problem is –

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The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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