The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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What to Do When People Reject Your Ideas

If you’re a creative person, at some point you’ll find a boss, investor, studio, or colleague who rejects your ideas. Sometimes it will happen so often you’ll start to question your own ability, and wonder if you’re really creative at all. In these moments (which will definitely come) my advice is:

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Culture Watch: Reality is Increasingly Being Confused with Fiction

We live in such a media-driven culture, that it’s growing more and more difficult to distinguish real life from our favorite characters in books, movies, and television programs. There’s growing evidence that younger viewers in particular have difficulty understanding the difference. A good example is a recent psychological study by Andrew Butler where

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Leading Creative People

Should I Micromanage?

How difficult is it to lead creative people? Put it this way – it’s the #1 question I’m asked at conferences and leadership events. My friend Daryl Allen, a producer at Leading the Way Ministries in Atlanta, sent me this quote that puts it all in perspective. It’s from Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation, and author of the book “Creativity, Inc.”. Ed’s quote really explains the delicate balance of leading versus micromanaging:

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Presenters: When NOT To Use Powerpoint

Today, Microsoft Powerpoint and Apple Keynote presentations have become so popular that every speaker suddenly feels like they need to use those tools in every workshop or conference. But having seen them abused so many times, it wouldn’t hurt to consider this list of why you should re-consider using slides in your next presentation:

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How To Overcome The Five Greatest Fears

What are you afraid of? You may not be a wimp, but the truth is, everyone is afraid of something. And chances are, when you get to the root of your fear, you start discovering what’s holding you back. It doesn’t matter if you’re rich, poor, successful, unsuccessful, famous or not famous, fear is a problem for everyone. David Sanford has written that the five greatest fears of professional people are:

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