The History of Bible Movies

During what’s been called “The Year of the Bible Movie” I discovered a fascinating site called “Bible Films Blog” focused on the history of Bible films.  It’s a very interesting resource, and includes some of the earliest films on the life of Christ, including “From the Manger to the Cross” from 1912.  Back on the eve of the Millennium, I directed a global TV special that featured a music video with Michael W. Smith singing “To The King Eternal” and we shot the video in an

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The Influence Lab is Here!

You’re one of the first to see our new nonprofit initiative called “The Influence Lab.” As you scroll through the website, you’ll see what it’s about, but essentially, our goal is to radically re-think global missions in the digital age. The truth is, the vast mission effort is still based on a 200 year old model. But in an age where other countries send more missionaries to the US than the US sends out, our goal isn’t to send people from here, it’s to

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Just Because You’re Productive, Doesn’t Mean You’re Creative

I have to admit being a bit of a Productivity Nerd. I have numerous cross-platform to-do apps on my computer, including Wunderlist, Things, and OmniFocus. (Currently, OmniFocus is my favorite.) I’ve read all of David Allen’s books, track with my friend Michael Hyatt, and follow the guys over at Asian Efficiency. In my role as CEO, managing our team at Cooke Pictures, and working with our clients, productivity matters. It helps me keep track of what needs to be done, and keeps me on point to make it happen. As David Allen says,

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Two “Unique” Christmas Gifts

I have two great Christmas gift ideas for this year, and you can order them in plenty of time for Christmas.  My latest book is “Unique:  Telling Your Story in the Age of Brands and Social Media.”  If you’re a leader, artist, filmmaker, creative, pastor, business or nonprofit leader, you need this book on your shelf.  A number of leaders are buying multiple copies for their leadership team, communications team, and board of directors.  This is the most definitive book on

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Will Your Email Trail Come Back to Haunt You?

Last year, a writer approached me with a screenplay, asking me to help him get his film made. Fair enough. But I made it clear that our company,  Cooke Pictures is not a funding company in a position to finance films. He said fine. Then I read the screenplay and realized pretty quickly it wasn’t something I was interested in, so I kindly told him thanks, but we weren’t interested at this time. At that point, he unleashed some pretty nasty things, and followed up with an email. He wrote that if I was a REAL Christian, I’d

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If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider:

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