14 Things Every Communications Director Needs to Know

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If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world.  While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform.  To do that well, here’s a list of critical things you and your team need to know: 

Mastering Media Is Knowing What Each Platform Does Best

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Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board member suggested billboards, or a church youth director likes social media. All these platforms and others are important, but they question is: Why? While I could write many books on the subject, here’s a short list of what differentiates some of the major media platforms:

Five Commandments for Becoming a Media Savvy Pastor

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As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like: 

I’m So Happy to See A Public Service Announcement About this Important Issue

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Hat tip to Chandra Hope, a Creative Director at Cooke Pictures for bringing this important video to my attention.  If you’re a professional communicator, then you know how serious this issue really is today.  I hope you’ll share this post and let’s go out there and make a positive difference!   Take a look:

Is Your Communications Budget Slim To None?

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We just wrapped an incredible Young Creative Leader Conference in Hyderabad, India, but until I can get back to the states, I’m having some great communications and media experts fill in with some guest posts.  Today’s post is from someone I consider the most thoughtful and effective church communications director in America – Kem Meyer.  Kem is the Communications Director at Granger Community Church in Granger, Indiana.  Today, she writes a post that will speak to everyone who works in a church, ministry, or nonprofit setting.  What if your communications budget is slim to none?  Here’s her answer:

Ten Ideas to Be A More Effective Communications or Media Director

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1.  Find a mentor and get better advice.  Seek out another media director who’s programs, campaigns, or events you admire and begin a relationship with him or her.  Stop making the same mistakes others have already made, and learn from other people’s success (and sometimes failure.)

2.  Watch more TV (not religious TV either).  Study contemporary graphic styles, directing techniques, and editing methods.  You’ll discover that “page turn” wipes stopped about 10 years ago, flying boxes went out even earlier, and many other things that will surprise you!

  Let’s stop

Is “Occupy Wall Street’s” Strategy Working?

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Whatever you think about the Occupy Wall Street Movement, it’s instructive to take a look at their strategy.  Today, anyone who needs to engage the larger culture to share an important message needs to think seriously about issues like perception, platforms, competition, timing, passion, and more.  At our company, Cooke Pictures, our first job is to help our clients get noticed in a crowded, cluttered marketplace of ideas.  Then, it’s to get that target audience to embrace or act on those ideas.  From that perspective, here’s a few

What If Christianity’s Critics Got Serious?

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I’m not one to jump on the “Christianity is under attack” bandwagon. However, there’s no question that Christianity is the target of far more legal action in this country that any other religion and people are far more sensitive to mentioning “Jesus” than Buddha, Mohammed, or other religious figures. (Which is a significant reason in my thinking that there’s actually something to this Christianity business). But in looking through the media recently and noticing that the voices against Christianity seem to be growing – and getting more hostile – I spent part of the holidays wondering what would happen if the pendulum swung just enough to shift the majority’s thinking? What if the majority decided that Christians are the problem in this country and we need to do something about it?