Why Your Church Needs More Than a Communications or Media Director

In my experience most church leaders believe that hiring a creative communication or media director is all they need to worry about. Our consulting and coaching team at Cooke Pictures knows that creativity matters, and someone familiar with the process of communicating a church or ministry’s message is critical. However, we also know that something even more important is

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How To Sharpen Your People Skills When Working From Home

In my opinion, “people skills” are just (if not more) important than the skills it takes to do your job. Colleges and universities are filled with brilliant scholars who can’t get along with their peers, I find business leaders who are remarkably gifted, but make enemies at every turn. And even in churches, ministries, and nonprofits, if you can’t engage positively with your co-workers, things won’t end well. And it’s particularly difficult for freelancers and those working from home.  I worked for many years from my home, and know that social contact can get very sparse. We need to keep up our people skills no matter what our situation, so I asked freelance writer Jenny Holt’s advice, and here’s her thoughts:

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On Thanksgiving Weekend: A Few Random Thoughts About Church

My father was a pastor, so I’ve been involved behind the scenes at church as long as I can remember. As an adult, I’ve been privileged to coach and consult hundreds of pastors on how to communicate their message more effectively – particularly when it comes to media. So as we come to the Thanksgiving weekend, I thought I’d just toss out a few thoughts about church today. Feel free to disagree or add some of your own:

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Is Your Church Creating Walls or Open Doors?

Our media and communications team at Cooke Pictures regularly works with churches and ministry organizations across the country, helping them communicate their message more effectively. In the process, we’ve discovered one of the biggest challenges pastors face: spending so much time focusing on new guests that they don’t realize they actually have a revolving door. In other words, people already there aren’t sticking around for long. Some pastors ask me, “How can I help close our back door?” So I asked our Lead Strategist at Cooke Pictures, Dawn Nicole Baldwin that very question. She’s spent her career helping churches communicate their mission more effectively, and has learned a thing or two about helping people go deeper. Here’s Dawn’s advice:

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Church and Ministry Communication and The Power of Being Consistent

A Guest Post from Dawn Nicole Baldwin

When our team at Cooke Pictures leads sessions on church communication and leadership, our growth strategist, Dawn Nicole Baldwin, always emphasizes consistency. I’ll never forget seeing a local church who advertised everywhere as a “family friendly church.” But when we visited on Sunday, we noticed a large sign that said “No children allowed in the sanctuary.” Inconsistent? Yeah. So I asked Dawn to write a guest post today to explain exactly how consistency can increase the impact of communicating your message:

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What Leaders Could Learn From How Elon Musk Communicates

Recently, an email went public that entrepreneur Elon Musk sent to Tesla employees. Although it was originally sent a few years ago, it reveals a lot about how communication is handled at Tesla, and the implications for other organizations – including churches, ministries, and nonprofits. Take a look and then think about how Musk’s philosophy could impact your organization. Here’s the email (which Tesla has verified was sent to all employees):

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