Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

READ MORE » |

Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

READ MORE » |

Using Gimmicks: Be Careful When Communicating a Message

The dictionary defines “gimmick” as: an ingenious or novel device, scheme or stratagem, especially one designed to attract attention or increase appeal.  This may sound strange, but one of the biggest reasons I work in media ministry today is that growing up, I thought pastors were so embarrassing.  Being a preacher’s kid in the South during the 50s and 60s was tough. Pastors were always doing wacky stuff to attract attention. I remember one pastor who sat perched on a chair atop a three-story-high pole until Sunday attendance hit a certain number. Another one locked himself in the steeple, praying for revival. You may remember pastors who shaved their head if the youth program brought enough visitors. Witnessing to a friend at school was much more difficult when his big question was,

READ MORE » |

Communicators: Words You Choose Are More Important Than You Think

If you’re a professional communicator, you need to understand just how much your word choices can impact perception.  Just look at how much the national conversation began changing when liberals started calling themselves “progressives,” or homosexuals started calling themselves “gay.”  In other places, writers and speakers began using “extremists” for positions never even considered extreme before.  Politicians casually call each other

READ MORE » |

Leaders: Why Eliminating Your Communications Team Is A Mistake

On Friday I received another email from a friend who was let go from a major nonprofit organization who had slashed their communication department. I had to put that email in the growing folder I’d received over the last year from others in similar situations. It seems that whenever a church, ministry, or nonprofit gets into financial difficulty, the first department to eliminate is communications. After all, do we really need that social media person or the video people? Surely we can trim our web staff, right? 

READ MORE » |

How Well Do You Understand How People Communicate?

I love to talk about big picture issues like engaging today’s culture. But we sometimes forget that just getting your message understood by your boss, or your employees or team is critical to making the big picture happen. Two types of communicators you need to understand are people who think by talking, and people who think by doing. I’m a doer. Maybe it’s my A.D.D., but I’m really not

READ MORE » |

Your Most Important Lesson in Church Communication

I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact people within a few blocks of their location, medium sized churches who can impact a city, and large churches with a global impact. But whatever your

READ MORE » |