I’ve written many times on the power of short videos and how Christian organizations can benefit from their incredible popularity. Now, Michael Goefron, writing for MediaPost shares some secrets about why major brands like BMW are expanding and using longer form videos. As I read his article, I found a few things that stood out that churches, ministries, and nonprofit organizations could learn. Here’s what Michael had to say along with my application after each point:
I once worked with a CEO that was obsessed with the most mundane details at his company. He led a team of more than 4,000, and yet he actually supervised the writing of the payroll checks. He studied the company’s social media posts – not for their effectiveness – but he personally wanted to deal with any critics of the company. He wanted to be in low level meetings that in my opinion were a total
One of the most surprising problems I see with leaders who are trying to raise money for humanitarian causes, ministry outreaches, or nonprofit organizations, is not calling potential donors to action. In most cases, they are so focused on telling their story, describing all the wonderful things they’re doing, and showcasing the need, they forget about the “ask.” Here’s a few things you need to remember:
It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but it’s proving more and more accurate about the changes happening in our culture today. If you’ve ever wondered why so many Christian television programs and movies make you feel embarrassed, or why Christian media isn’t having more impact in the culture today, then
When our team at Cooke Pictures works helping churches use media more effectively, one of the biggest obstacles we often face is the church’s attitude toward volunteers. Some church and media leaders think volunteers are too difficult to train, others think it’s a waste of time, and still others don’t see the impact a great volunteer team can have – particularly in media and communications. But one church – Celebration Church in Austin – led by Pastors Joe and Lori Champion have a
I once had the incredible opportunity to speak into the lives of forty top Salvation Army leaders from the Eastern Territory of the United States. We talked about engaging culture in today’s digital age, developing great teams, and becoming more effective influencers. It was a terrific time. But during our sessions, we were next door to a law enforcement conference focused on men and women from bomb squads across the country. During the breaks, I had the chance to talk to a few, and learned some ideas that all of us could use in our own leadership:
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story. I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it. But more and more proof is coming in that donors are looking to be engaged with your content. In fact, when you don’t tell your story well, you could be losing more than
On Friday I received another email from a friend who was let go from a major nonprofit organization who had slashed their communication department. I had to put that email in the growing folder I’d received over the last year from others in similar situations. It seems that whenever a church, ministry, or nonprofit gets into financial difficulty, the first department to eliminate is communications. After all, do we really need that social media person or the video people? Surely we can trim our web staff, right?