Planned Parenthood’s Publicity – er, Pastoral Staff

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Many people were shocked when I shared the discovery of why Planned Parenthood’s atrocities recently revealed in undercover interviews have gotten little (if any) notice in the media. Most didn’t realize just how sophisticated their strategy is for silencing their critics and generating positive PR. But now, World Magazine reports that there’s more. James Bruce writes in World that

Should I Put a Statement About Same Sex Marriage on Our Church Website?

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Since the recent Supreme Court ruling, and the follow up pressure on companies, nonprofits, and churches, I’ve had a number of pastors ask me if they should put an official statement about the church’s view of marriage on their website. The thinking is that putting out a public statement will let people know upfront their position and save any confusion later. My friend Jack Graham, pastor of Prestonwood Church in Dallas, supports that view, and we’ve actually discussed the wording of their statement. When we initially discussed it, my first inclination was “no.” After all, why highlight an issue before it’s an issue? Especially when it just involves roughly 4% of the population. But Jack got me thinking (as usual), so I asked a range of respected leaders their opinion. I’ve listed a handful below, starting with “No, don’t do it” to “Yes, do it.” Let me know what you think:

Ray Comfort and the “Audacity” of In-Your-Face Evangelism

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I’ve known Ray Comfort for a number of years, and one thing I admire him for is getting out there and interacting directly with nonbelievers. You may or may not like his methods, but the truth is, he’s not harsh, condescending, or rude – he simply tells people the truth. In fact, I’m constantly surprised at how many people he meets who actually start re-thinking their opinions about evolution, same-sex marriage, abortion, and other hot button issues. So as Ray launched his recent “Audacity” campaign, I asked him some questions.  Read his answers, and let me know your thoughts:

A Top Real Estate Expert Shares 5 Ways Churches Can Be More Effective With Direct Mail

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I recently had lunch with my friend Rodney Johnson, who’s a top real estate agent in Los Angeles, specializing in multi-million dollar homes. As the broker/co-owner of a large real estate firm in the uber-competitive LA residential market, he’s learned over 28+ years how to find clients using virtually every legitimate means possible. That includes door knocking, cold calling, door hangers, and direct mail. For the last four years, he’s gained listings in multi-million dollar communities through unique direct mail pieces.  Plus, his church – Freedom Church — was doing the same thing to grow their congregation. So I asked him to give us his secrets for making an impact with local direct mail. Here’s what he said:

The 7 Most Common Ways Pastors Shoot Themselves in the Foot


I love pastors. I work with them regularly and have the greatest admiration for what they do.  But when it comes to outside criticism, bad PR, or being attacked in the media, a significant number of instances are caused by pastors themselves – and I’ve discovered a number of common threads those pastors share. Nothing here is a theological or doctrinal issue, but they’re all red flags when it comes to outside media’s perceptions. And in today’s instant message, social media world, those perceptions matter. You may not care today, but I can name you many pastors and leaders down the ministry road who wished they had. Here’s the most common ways pastors and ministry leaders shoot themselves in the foot:

Should Churches Produce TV Programs?


It’s pretty popular these days to bash local churches producing broadcast TV programs. Even megachurches with adequate budgets for media don’t escape the criticism. After all, the history of Christian television shows us that a significant number of programs through the years were downright embarrassing, and if anything, drove people away from the faith, rather than toward it. But in spite of the mistakes, poor quality, and questionable results of some church efforts, here’s 5 reasons I still encourage churches to consider a broadcast ministry:

Pastors: Read This Before You Respond To Media Requests on The Same-Sex Marriage Ruling


There’s no question that local pastors will be interviewed about their position and response to the recent Supreme Court ruling on same sex marriage. But before you answer that call, here’s a few things to remember:  Whatever denomination you’re from, just for context, you should read the statement from current and past presidents of the Southern Baptist Convention released just two weeks ago on the issue. Since they’re the largest Protestant group in America, you should know their position, because it may come up in an interview.  Regarding the ruling, here’s some thoughts that may help as you formulate a response – particularly to secular media requests on the issue: 

What To Do The First 24 Hours After a Leader’s Moral Failure


In the religious and nonprofit world, a leader’s moral failure still has a major impact. Along with the theological and scriptural issues, there’s also a significant trust issue involved. The common thinking is that if he or she can’t be trusted to honor marriage vows, then the leader is likely untrustworthy in other areas as well. However you personally fall on the spectrum of that thinking, the truth is, churches, ministries, and nonprofits take a heavy hit when a leader has an affair, or worse, is involved in illegal sexual behavior. In these cases, how the organization reacts in the first 24 hours is critical. Having advised numerous organizations through these difficult situations, here’s my recommendations for the first 24 hours of the crisis:

How To Deal With Online Church Trolls


I’ve consulted with hundreds of churches over the years, and sadly, there’s one common enemy some of the most effective churches in America share – online trolls.  In these cases, at least one disgruntled ex-church member has decided to launch a Facebook page, Twitter feed, and in some cases a blog with the express purpose of criticizing the church. There are many reasons: some were offended by the pastor, others don’t like the church’s teaching, a few feel they were taken advantage of, and still others are convinced they’ve uncovered secret

5 Things I Learned from the Bomb Squad Conference


Last week I had the incredible opportunity to speak into the lives of forty top Salvation Army leaders from their Eastern Territory. We talked about engaging culture in today’s digital age, developing great teams, and becoming more effective influencers. It was a terrific time. But during our sessions, we were next door to a law enforcement conference focused on men and women from bomb squads across the country. During the breaks, I had the chance to talk to a few, and learned some ideas that all of us could use in our own leadership: