We live in the most distracted age in the history of the world. If you’ve read this blog for very long, you know the stats – we’re checking our email incessantly, focused on social media, always driven by the fear that we might just be missing something. In fact, in my experience over the last decade, most people don’t fail because they’re not qualified, don’t work hard enough, or are incompetent. Today, most people fail simply because
When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message. For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge:
This is a great short video from CBS Sunday Morning about what happens at far too many Christmas Eve church services:
Get a tissue, expand this to fullscreen, and check out this 5 minute short film. One of the most creative campaigns I’ve ever seen…
Hey – it’s Christmas! What are you doing reading my blog? Now shut down the computer and get back to your family, friends, or whoever. Read the Nativity story in the gospels. Watch a classic Christmas movie. Spend time with people you love – even if it means your mother in law or crazy uncle Bob. Go. Shut down cyberville and enjoy the real meaning of Christmas.
If you’ve ever felt sad that you never found the face of Jesus on a piece of toast, then worry no more. Thanks to Jesus Toasters, you can have it happen every day of the year. And if you order now, you might get it in time for Christmas!