This Christmas: Not Everything That Interrupts Us Is A Distraction


We live in the most distracted age in the history of the world. If you’ve read this blog for very long, you know the stats – we’re checking our email incessantly, focused on social media, always driven by the fear that we might just be missing something. In fact, in my experience over the last decade, most people don’t fail because they’re not qualified, don’t work hard enough, or are incompetent. Today, most people fail simply because

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You


When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge:

If You’re Reading This, Then STOP


Hey – it’s Christmas!  What are you doing reading my blog?  Now shut down the computer and get back to your family, friends, or whoever.   Read the Nativity story in the gospels.  Watch a classic Christmas movie.  Spend time with people you love – even if it means your mother in law or crazy uncle Bob.  Go.  Shut down cyberville and enjoy the real meaning of Christmas.