Why Your Message Needs to Find a Mobile Audience

tU3ptNgGSP6U2fE67Gvy_SYDNEY-162

As of January 2013, there are more mobile devices in the world than people.  (In India, there are more mobile devices than toilets, but that’s another blog post entirely.)  The question becomes – is your message available on mobile platforms?   Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile?  If not, you’re missing a massive audience that is only growing.  New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily.  In this short video, I share why it matters:

Warning Signs of Bad Christian Television

lastTVevangelist_finalCover

In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the ball – particularly on television. Some readers have called it “TV Evangelist Porn.” While that may be a stretch, it does echo just how out of sync with good taste these “offenses” are:

How Can We Make Christian TV More Relevant?

iStock_000000385103Small

Yesterday the United States Supreme Court handed down a major decision in the Hobby Lobby case. It was a landmark ruling for religious protections in the marketplace, and as the Wall Street Journal wrote, it was “one of the most important rulings on religion in years.” The news was everywhere except one curious place: Christian TV. Please tell me if I missed it, but I have DirecTV, which includes the following Christian television networks:

Momentum: What It Is, And Why You Need It To Achieve Success In The Media

P1030630

Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, Stella’s Voice, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes:

Should Donors Be Upset About The New Crystal Cathedral Owners Removing Their Names?

800px-Crys-ext

Now that Pastor Robert Schuller’s Crystal Cathedral has been sold to the Catholic Church, big changes are happening. For instance, it’s being reported that a walkway constructed of bricks with engraved names of Crystal Cathedral donors is being pulled up to make way for new landscaping. Although the new owners are making the bricks available to donors who would like to claim them, it’s still causing an

Preachers of LA – Coming this Fall

Unknown

Here’s the promo reel for the new show on the Oxygen Network “Preachers of LA.”  I don’t have anything to do with it, but I’d be curious about your thoughts.  Is this going to help the cause of engaging the culture?  Will this be a move forward or a setback for the Church?  One big question is:  Why did they pick these guys?  Let me know what you think:

This Month’s Interview: Joel Osteen

600xPopupGallery

I’m going to start publishing a monthly interview with friends, clients, and others who are in the media world and might benefit my readers.  I’m starting with an interview I just did for Ministry Today magazine with Pastor Joel Osteen from Lakewood Church in Houston.  Joel and his father John were some of my first clients, and Joel and I led the team that created his enormously successful TV program.  When Ministry Today asked me to edit an issue of the magazine, I thought an interview with Joel would be

When It Comes to Media, It’s Time To Get Real

iStock_000016591360XSmall

Just when we hoped “reality” programming was reaching it’s end, we discovered that the audience ratings are higher than ever. Now, reality advertising is the next step as the trend in reality programming has trickled down into the commercials that surround the programs. Certainly, as a commercial director, I’ve seen a strong increase in clients wanting to portray real people instead of actors, less gloss and hype, and more “real life” situations in spots.  Here are some thoughts and ideas as you brainstorm your next advertising campaign:

If Your Audience Isn’t Responding

iStock_000012609378XSmall

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: