When It Comes to Media, It’s Time To Get Real


Just when we hoped “reality” programming was reaching it’s end, we discovered that the audience ratings are higher than ever. Now, reality advertising is the next step as the trend in reality programming has trickled down into the commercials that surround the programs. Certainly, as a commercial director, I’ve seen a strong increase in clients wanting to portray real people instead of actors, less gloss and hype, and more “real life” situations in spots.  Here are some thoughts and ideas as you brainstorm your next advertising campaign:

TV Viewing Breaks Records: But What Are You Broadcasting?


Nielsen reports in today’s LA Times that the average American now watches more than 151 hours of TV a month.  That’s about 5 hours a day and an all time high – up 3.6% from last year.  During this recession people are staying at home and watching the tube, plus, it’s winter so people are coming in sooner.  At the same time, more and more programming is time-shifted, since 29% of people have DVR’s.  Something else interesting –