Would Major TV Networks Be Interested In My Faith Based Show Idea?

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With the success of “The Bible” TV series, and “Finding Jesus” on CNN, I’ve been getting plenty of inquires from people who want to get other Christian ideas picked up by a secular network. In many cases, they’re starting from the wrong perspective. The first step isn’t getting your show idea on a network. The first step is finding out what the network is interested in programming. With that in mind, here’s a few critical principles about how to get a secular network to look at your Christian program idea:

When It Comes to Media, It’s Time To Get Real

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Just when we hoped “reality” programming was reaching it’s end, we discovered that the audience ratings are higher than ever. Now, reality advertising is the next step as the trend in reality programming has trickled down into the commercials that surround the programs. Certainly, as a commercial director, I’ve seen a strong increase in clients wanting to portray real people instead of actors, less gloss and hype, and more “real life” situations in spots.  Here are some thoughts and ideas as you brainstorm your next advertising campaign:

TV Viewing Breaks Records: But What Are You Broadcasting?

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Nielsen reports in today’s LA Times that the average American now watches more than 151 hours of TV a month.  That’s about 5 hours a day and an all time high – up 3.6% from last year.  During this recession people are staying at home and watching the tube, plus, it’s winter so people are coming in sooner.  At the same time, more and more programming is time-shifted, since 29% of people have DVR’s.  Something else interesting –