As of January 2013, there are more mobile devices in the world than people. (In India, there are more mobile devices than toilets, but that’s another blog post entirely.) The question becomes – is your message available on mobile platforms? Are your short films, videos, sermons, teaching, blogs, or whatever else available via mobile? If not, you’re missing a massive audience that is only growing. New research indicates Millennials in the US check their smartphones 45 times a day, and 67% of Millennials use two or more mobile devices daily. In this short video, I share why it matters:
New research in June by GfK Media indicates the number of Americans now relying on over-the-air broadcast television reception has actually increased to almost 54 million, up from 46 million just a year ago. This is a pretty significant piece of data. In one year, the number of homes getting their TV signals solely over-the-air without cable or satellite has gone up almost 20%. Not a big surprise, the survey found
For the answer to this question, I asked Chris Busch, Founder of LightQuest Media in Tulsa, about the right place for the media buy for your religious TV program. His response? Placement of programming (media strategy) is driven by the objectives of the client. If you don’t know where you’re going, then any strategy will
Here’s my interview with the Think International team on the future of Christian television. I’d love to know your reaction:
If you’re read my post about Mary Hutchinson’s “10 Random Thoughts” about Christian media, I found these from Canadian media mogul Moses Znaimer. He’s a founder of CityTV in Toronto, an experimental TV station that I’ve been a fan of for many years. In many ways Moses invented reality TV, and today he owns a museum where he indulges his collection of rare, vintage TV’s. For all your media thinkers out there, here’s his list. It’s taught in media programs throughout Canada. It’s unusual, and I’d be curious about your thoughts:
Whenever I visit local churches, most of the time I'm faced with a frustrated local media producer who's at his or her wits end. They're usually good producers, often with extensive experience, plus a real calling to use media to take the gospel to the culture. But in nearly every case, he or she is either burned out, upset, or ready to quit.
At the National Religious Broadcasters Conference in Orlando back in February, I participated in a workshop with Rod Payne and Ginger Stache called “Ten Things You Can Do to Improve Your Program Right Now.” Rod is a veteran church media director at First Baptist Church in Wichita Falls, and Chairman of the NRB’s TV Committee. Ginger heads up the television department for Joyce Meyer Ministries and is one of my favorite producers in the country. We each developed a list, and here’s the ten we discussed. Perhaps they can make a difference for you. Either way, I’d love to know your thoughts on these particular ten: