Momentum: What It Is, And Why You Need It To Achieve Success In The Media


Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes:

A Pastor’s Father’s Day AR15 Promotion


I’m not making a judgement here, I’d just like to know what you think.  Considering our role in the culture, our calling, and our purpose in Christ, is this an incredibly great promotion for a local church, or an incredibly lame promotion?   Or something in-between?  What’s the perception non-believers will walk away with?  Watch the video:

Stop Trying to Be Original and Start Being Yourself


I love creativity and think we should all be more creative. Some people think they simply aren’t creative, but the truth is, we’re all born with wonderful imaginations. Just put a group of toddlers in a room and you’ll see they’re all wildly creative. So everyone is born creative.  But something happens around elementary school that starts pushing that creativity to the back of the room.  But the more important question for today is, considering the millions of writers, artists, inventors, and filmmakers that have gone before us, can we actually be

One Big Thing: How To Get Your Message Heard


When you speak before a group, preach a sermon, or make a presentation in the office, there’s one mistake people make over and over:  too much information. They try to cover too many points, and as a result, the presentation simply bogs down in useless detail. One important principle in speaking or presenting is unity. As the title of one of my books suggests,

Everybody Has an Agenda: You Need One Too


When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth:

ExFEARiential: The End of Branding?


Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding.   From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.  A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are

Amazon Drones, Audacious Plans, and the Amazing Power of Buzz


During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement:

The Secret to Successful Buzz


If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the

Kardashian Power: 5 Tips From Social Media Superstars


Like them or not, celebrities like the Kardashian sisters, Justin Bieber, Lady Gaga and others dominate social media. Beyond their celebrity status, what exactly are they doing that generates such buzz? Particularly when it comes to entrepreneurs, business, or nonprofit leaders, is there anything we learn from these social media mavens that will increase our influence? Here’s my infographic of five key things the Kardashians and their celebrity friends can teach us about social media:

What Could Christians Do To Change Their Perception?


What you believe matters, but branding and marketing experts tell us that it all starts with “perception.” No matter how great a product may be, I’ll never try it until I have a favorable perception. Once that happens, I’ll consider giving it a shot. In a similar way, for centuries, Christians have tried to share their faith with the culture, but today are losing enormous ground when it comes to perception. Society is experiencing one of the most dramatic shifts in history on issues such as