Want To Be More Interesting? Start By Asking Better Questions

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Today’s post is a guest column from branding expert Krysta Masciale of Big Deal Branding. She’s brilliant at networking, and has pinpointed one of the biggest challenges people experience engaging other people. Ever felt awkward meeting an important professional in your business? Or struggled engaging people at conferences, parties, or other events? Chances are, you’re not asking the right questions. So here’s Krysta’s key questions you should think about the next time you cross paths with a thought leader:

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

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At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation:

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How To Find Your Social Media Voice

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Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

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Does Your Advertising Betray You?

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Advertising and marketing are about promotion, and promotion is about making you, your organization, or product look interesting, enticing, and simply terrific. But far too often, we’re not as strategic about our advertising as we should be, and as a result, our feeble attempts at promotion end up backfiring. Sometimes it’s just not paying attention like this auto repair shop:

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How To Get Noticed in a Cluttered World

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If you want to have influence at any level, you need to learn how to get your ideas and expertise noticed. Too many people today have brilliant insight, but they don’t know the keys to getting anyone to listen. It’s a cluttered world out there, so if you’re going to get heard, here’s 5 key principles to remember:

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Momentum: What It Is, And Why You Need It To Achieve Success In The Media

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Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes:

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