How To Find Your Social Media Voice

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Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his friends would tell him, “Stop using your TV voice.” But many of us do the same thing on social media. We try to

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What Do You Do When Your Organization is Stuck?

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A business is in a nosedive with product sales.  A nonprofit’s donor income has dropped by half.  A church’s members continue to decline.  All around I’m seeing organizations struggling and dreaming about the past.  When that happens, what do you do?  Most panic.  But if you had a choice, which scenario below would you pick (or ARE you picking now?):

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The Power of a Great Tagline

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I’m reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine. While reading about the life of William Carey I was reminded about the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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Globalizing Your Media Means Localizing Your Media

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Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

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The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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Creativity Matters to Donors

Why Content is Still King

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I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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It’s Not Too Late To Give My Books for Christmas Gifts!

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This Christmas season, give the gift of personal growth to your friends and family who want to move to the next level in their career and calling. So in a moment of shameless self-promotion, I’d love to recommend a few of my books. You can see everything I’ve written on my Amazon author page, but here’s the books I’d recommend for great Christmas gifts:

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