Globalizing Your Media Means Localizing Your Media

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Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial spots were the exact same as the program that had been broadcast in Cleveland, Atlanta, or Tulsa.  It goes without saying that creating a commercial spot with an American phone number and a price in dollars is going to fail when its broadcast in Russia, South Africa, or Bolivia.  And yet,

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The Biggest Mistake Church Leaders Can Make

 Don't Try to Be All Things to All People

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Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity to meet a number of experts in the field who have significant things to say to church leaders about the power of a great brand.  One of those experts is Denise Lee Yohn, author of the book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.”  I asked Denise if she could share one message with pastors and ministry leaders today, what would it be?  Here’s her answer.  It’s counter-intuitive for many, but from my experience, worth considering:

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Creativity Matters to Donors

Why Content is Still King

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I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story.  I shouldn’t be surprised because after all, they’re experts at doing the work, not talking about it.  But more and more proof is coming in that donors are looking to be engaged with your content.  In fact, when you don’t tell your story well, you could be losing more than

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It’s Not Too Late To Give My Books for Christmas Gifts!

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This Christmas season, give the gift of personal growth to your friends and family who want to move to the next level in their career and calling. So in a moment of shameless self-promotion, I’d love to recommend a few of my books. You can see everything I’ve written on my Amazon author page, but here’s the books I’d recommend for great Christmas gifts:

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Forget Your Ability If You Can’t Get Visibility

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In today’s hyper-competitive, distracted culture, it’s time we realized that it’s not the customer’s job to find you, donate to your cause, or buy your product, it’s your job to find them. I was in a meeting with a business group the other day and one of the board members vented in frustration: “We’ve been producing an incredible product for decades! Why aren’t people buying it?” I told him that’s analog thinking from yesterday. In the old days 90% of the battle was

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Using the Power of Architecture to Tell Your Story

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In a world where so many churches are drab buildings, or where leaders could care less about building design, I was reminded about the power of architecture after my wife Kathleen noticed Grace Community Church in New Caanan, Connecticut. Their design is really remarkable, and its been covered in major media outlets across the country, allowing them a remarkable way to share their story. In my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I have a section called “The Branded Building.” Here’s how I put it:

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Should I Be Careful with “Branding Experts?”

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When I wrote my book “Branding Faith” in 2008, the word “branding” had hardly been uttered inside a church or other Christian organization. In fact, the amount of criticism I endured just trying to start the conversation was enormous. People just didn’t want to believe the power of perception or identity and the role it played in getting people to listen to your message, buy your product, or donate to your cause.  But since that time, things have changed, and

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