Impact Isn’t Always About Numbers


ROI (Return on Investment) is an impressive business sounding term, which means in business, it’s important. If you’re selling widgets then you need to track sales, and knowing how many widgets you sell versus how much you spend on manufacturing, sales, advertising, and marketing is important. But how about nonprofit organizations? In some cases, tracking ROI is very informative. How many water wells did you build based on donations to the project? How many meals did you distribute as a result of the grant? The truth is accountability matters, and particularly when it comes to future fundraising,


Is The Pioneering Age of Religious Media Over?


The Crystal Cathedral has officially closed escrow and the iconic glass sanctuary designed by architect Philip Johnson is now a Catholic church. But the sale represents much more than how one media ministry lost it’s way. Looking at many of the classic and pioneering media ministries of the last 50 years, very few are recognizable anymore, and as a result, I believe that era is definitely over. Oral Roberts built the most successful media ministry of his time, and the massive financial response built a university. But it became apparent that a second generation of leadership couldn’t sustain it. Today, his son Richard has left the university and the ministry media outreach today is a fraction of the size it was at one time. Now, thanks to new leadership like Mart Green and Dr. Mark Rutland, Oral Roberts University is experiencing a rebirth and explosion in growth, but only because


Don’t Change Who You Are


You are who you are.  God has called you to be unique and different.  The world isn’t looking for another Joel Osteen, Joyce Meyer, Charles Stanley, Beth Moore, Billy Graham, Tony Evans, Ed Young, or T.D. Jakes.  They just might be looking for you.  If an advertising or marketing consultant tries to
change your


The Billy Graham Library: Serious legacy or Disney-style Attraction? A Lesson in Branding


Today’s Los Angeles Times, and many other news sources are covering the interesting controversy about the upcoming opening of the Billy Graham Library in Charlotte, North Carolina. Charlotte is my hometown, and I have the greatest respect for the Graham organization, so I was very interested in what was happening in “Billy Graham country.” The library and museum is about to open, but the earliest viewers (even Billy himself) seem to be somewhat surprised at the results. While some like it – as a serious tribute to the remarkable evangelist – others believe it’s more of a tourist driven, Disney-like display that will ultimately cheapen his legacy. It’s really a question of following through with the Billy Graham brand. Did the designers consider how the viewers would interpret the look, feel, and style of the place? Does that reflect the image they want to project about the man and his legacy?