Using the Power of Architecture to Tell Your Story


In a world where so many churches are drab buildings, or where leaders could care less about building design, I was reminded about the power of architecture after my wife Kathleen noticed Grace Community Church in New Caanan, Connecticut. Their design is really remarkable, and its been covered in major media outlets across the country, allowing them a remarkable way to share their story. In my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I have a section called “The Branded Building.” Here’s how I put it:

Interior Design for Churches – Check Out The Local Anthropologie Store


This is a re-post from a few years back when my wife Kathleen noticed an interesting interview with Ron Pompei from the popular women’s store “Antropologie” in a supplement to Time magazine. As I read about his philosophy of store design, it clicked that we should be thinking this way when it comes to how people experience “church.” In the past, a church was an artistic expression of the community, and from small chapels in the woods, to magnificant cathedrals in major cities, houses of worship reflected meaning. From the overall design, to the smallest details, they told the story of