When it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in meetings and that’s just too large and unproductive a group to work. With a smaller group of key people, you don’t waste a lot of time and man hours on bad ideas. Plus, like a herd of cats, large creative teams are simply too unwieldy to manage well. Small groups move faster and are more nimble. The perfect number?
During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement:
There are many brands out there that we consider the best in their category such as Google, Amazon, or Gillette. But those brands weren’t the first in their category. In case after case innovative companies (some ahead of their time) ended up in the trash heap of history. That’s a good thing to remember when someone beats you to the market with an idea. In some cases, the first to launch isn’t ready, the product isn’t perfect, or the marketing is poorly executed. In other cases, the
I work with a few clients who feel like “the more the better” with creative work. They want everyone they can think of to be part of our creative or marketing meetings. But when it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in the meetings and that’s just too